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"At the end of the day, the $7,500 incentive is catastrophically stupid," Moreno told CNBC D.C. "If you don't care what kind of car they drive, then let the markets work," Moreno said. Moreno pushed back against the argument that reversing Inflation Reduction Act incentives like the EV tax credit would effectively cede a key technology race to China. He said that if China is "dramatically ahead of us on EVs – good for them; we're dramatically ahead of them in terms of combustion and hybrids." "We're going to let the marketplace work," Moreno said.
Persons: Bernie Moreno, Sherrod Brown, Trump, Moreno, Emily Wilkins, Michigan's Elissa Slotkin, Mike Rogers, Biden, Wilkins, There's, Aston Martin, Marin Gjaja, Mary Barra Organizations: Senate, CNBC, Summit, Washington , D.C, Republican, EV, Ford Motor, General Motors, Mercedes, Benz, Volkswagen, Jaguar, Rover, GM Locations: Ohio, Washington ,, China
How Jaguar plans to save itself
  + stars: | 2024-12-04 | by ( Robert Ferris | In | ) www.cnbc.com   time to read: +5 min
Glover said the first actual production model Jaguar is expected to launch in 2026 and will closely resemble the concept. Jaguar Land Rover hit an annual sales record in 2017. Though that was largely thanks to the success of Land Rover's three lines of muscular SUVs, Jaguar sales hit 178,601, a 20% increase over the previous year, at that point. Jaguar's struggles are not unique, said Karl Brauer, executive analyst for iSeeCars, a car shopping website and data provider. "Going volume definitely didn't help," said Charles Tennant, an independent auto analyst who is both the former chief engineer at Land Rover and a former director at Tata Motors, who advised the Indian carmaker on the Jaguar and Land Rover acquisition.
Persons: Glover, Rawdon Glover, , Karl Brauer, Aston Martin, Ford, Charles Tennant, Tennant, Enzo Ferrari, it's, Jessica Caldwell Organizations: Miami Art, Rover, PACE, Ford Motor, iSeeCars, Tata Motors, Land Rover, Geneva Auto, Italian, Edmunds, GMC Hummer Locations: Geneva
Jaguar Type 00 electric concept car stokes controversy
  + stars: | 2024-12-03 | by ( Jack Guy | ) edition.cnn.com   time to read: +3 min
CNN —British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The Type 00 has a long bonnet (a hood in US English) and a fastback profile, as well as 23-inch alloy wheels. Jaguar Land RoverWhile the Type 00 is a concept and will therefore never enter production, it has divided opinion online. The Type 00 pictured in London Blue (left) and Miami Pink (right). Jaguar Land RoverUnder the tagline “copy nothing,” Jaguar published a promotional video featuring a diverse cast of models posing and moving through an otherworldly landscape, which drew the ire of traditionalists.
Persons: , X, Gerry McGovern, CNN’s Jordan Valinsky Organizations: CNN, Miami Art, Miami Pink, Miami Locations: London, Paris
Image of Jaguar Type 00 concept vehicle JaguarFamed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called "Type 00." Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or brand. Image of Jaguar Type 00 concept vehicle JaguarJaguar is projecting a range of up to 430 miles on a single charge with its new production EV, with up to 200 miles of range in 15 minutes when rapid charging. The new concept vehicle comes weeks after Jaguar released an artistically flamboyant video meant to debut the company's "Copy Nothing" rebranding. Image of Jaguar Type 00 concept vehicle Jaguar
Persons: Critics Organizations: British, Tata Motors, Rover, Jaguar
AdvertisementDonald Trump's proposed tariffs could raise car prices, impacting US and European automakers. Tariffs may cost carmakers 17% of annual earnings and lead to credit downgrades, per S&P Global. President-elect Donald Trump's new tariff proposals could hit American and European carmakers hard — and could push prices up for your next car. AdvertisementHigher tariffs could hit General Motors, Jaguar Land Rover, Stellantis, and Volvo hardest, S&P Global said. These tariffs could push car prices higher and lead Americans to dig deeper into their wallets for another vehicle.
Persons: Donald Trump's, Kelley, Trump, Joe Biden's, Claudia Sheinbaum, Justin Trudeau, Sheinbaum, Trudeau, Friday Organizations: P Global, General Motors, Rover, Volvo, EU, Motors, BMW, Ford, Hyundai, Mercedes, Benz, Trump, Commerce Department, Business, Canada's Locations: European, Canada, Mexico, Wells, United States
Jaguar new logo Courtesy: JaguarLuxury carmaker Jaguar has defended a rebrand that drew widespread criticism on social media this week. In a release, Jaguar said the media showcased its "dramatic new creative philosophy," branded "Exuberant Modernism," which will "inspire future vehicles." Three new electric models are expected from the company in the coming years, including a four-door GT car expected to have a six-figure starting price. We wanted to move away from traditional automotive stereotypes," Jaguar managing director Rawdon Glover told the Financial Times in an interview published Friday. A parked car featuring the existing Jaguar logo pictured on Monday, January 25, 202.
Persons: Jaguar, Gary Jenkins, they've, Rawdon Glover, Glover Organizations: Tata Motors, Rover, Facebook, CNBC, Jaguar, Miami Art, Financial Times, Nurphoto, Getty
AdvertisementJaguar defended its rebranding campaign after online critics roasted a promotional video. The campaign, featuring models and no cars, was criticized as "woke." Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and "intolerance." (Most 2024 Jaguar models have list prices of about $50,000 to $80,000.) In response to the video posted on X by Jaguar, Musk wrote : "Do you sell cars?"
Persons: Jaguar's, Rawdon Glover, Brad Audet, , Glover, India's Tata, Elon Musk, Andrew, Tristan Tate, Ian Miles Cheong, Musk, Nick Freitas, Bud Light, Bud, it's Organizations: Financial Times, Mazda, North America, Jaguar, Rover, Land Rover, India's, India's Tata Motors, Tesla, Republican, Delegates Locations: Virginia
But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars. In a press release accompanying its rebrand, Jaguar's chief creative officer, Sir Gerry McGovern, explained the thinking behind the rollout. Jaguar sold fewer than 67,000 cars in the entire world last year, approximately half the number it sold in the fiscal year incorporating the beginning of the Covid-19 pandemic. In response to other X users asking why the ad didn’t feature any cars, Jaguar’s X account responded, “The story is unfolding. That ethos is seen in our new brand identity today and will be further revealed over the coming months.
Persons: Bud Light's, Lulu Cheng Meservey, grads, Sir Gerry McGovern, Adrian Mardell, , Rawdon Glober Organizations: Rostra, Jaguar, Art, Rover, Tata Motors Locations: U.S, Art Basel, India
Jaguar is changing its iconic logo
  + stars: | 2024-11-19 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
New York CNN —Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. JaguarThe redesigned "Leaper." JaguarOther changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. He even joked a press event that Jaguar has “not been sniffing the white stuff — this is real,” according to Car Dealer Magazine. What all the new branding will look like on the cars will be unveiled at a Miami Art Week event on December 2.
Persons: It’s, it’s, , Gerry McGovern Organizations: New, New York CNN, Dealer, Miami Art Locations: New York
A congressional investigation found that BMW, Jaguar Land Rover and Volkswagen purchased parts that originated from a Chinese supplier flagged by the United States for participating in forced labor programs in Xinjiang, a far western region of China where the local population is subject to mass surveillance and detentions. BMW shipped to the United States at least 8,000 MINI vehicles containing the part after the Chinese supplier was added in December to a U.S. government list of companies participating in forced labor. Volkswagen took steps to correct the issue. The investigation, which began in 2022 by the chairman of the Senate Finance Committee, Ron Wyden of Oregon, a Democrat, highlights the risk for major automakers as the United States tries to enforce a two-year-old law aimed at blocking goods from Xinjiang. The Uyghur Forced Labor Prevention Act bars goods made in whole or in part in Xinjiang from being imported to the United States, unless the importer can prove that they were not made with forced labor.
Persons: Ron Wyden Organizations: BMW, Jaguar, Rover, Volkswagen, Senate Finance, United States, Labor Locations: United States, Xinjiang, China, U.S, Oregon, United
And what would the upfront costs be to upgrade your system to allow for faster charging, if desired? Do the math on upfront cost, EV vs. hybridIf it's still a toss up between an EV and a hybrid, next consider upfront costs. By contrast, the average starting price for a hybrid car is $33,214, according to iSeeCars.com, a car search engine. Search for available auto rebates and incentivesIf you're leaning toward an EV, but still find the upfront cost daunting, look for possible rebates. He points to a study by Argonne National Lab that shows scheduled maintenance costs per mile are significantly lower for an EV versus a traditional hybrid or plug-in hybrid.
Persons: you've, Aston Martin, Sandeep Rao, there's, Rao, Steve Christensen, Maxwell Woody, Woody, Albert Gore, ZETA Organizations: Ford, General Motors, Mercedes, Benz, Volkswagen, Jaguar, Rover, Gallup, New York, EV, Chevrolet, Department of Energy, Battery Coalition, Progressive Casualty Insurance Company, of Michigan, University of Michigan, Argonne National Lab, Honda Locations: U.S, California, Florida, Texas
Andrew Merry | Moment | Getty ImagesDETROIT — The buzz around electric vehicles is wearing off. U.S. EV sales were a record 1.2 million units last year, representing 7.6% of the overall national market, Cox Automotive estimates. "Moving on to less tech-savvy buyers will slow the EV market share growth over the next few years." Automakers wanted to emulate Tesla's success, with some promising to exclusively offer EVs in the not-too-distant future. "Toyota is almost completely absent from the [battery electric vehicle] market yet will gain more U.S. market share than any other car company this year.
Persons: hasn't, Andrew Merry, Aston Martin, Tesla, Elon Musk, Marin Gjaja, Ford, Pablo Di Si, Sam Fiorani, Romeo, Bentley, Mary Barra, there's, Cadillac, John Roth, We've, Gjaja, Jim Farley, Rebecca Cook, Oliver Blume, Akio Toyoda, Morgan Stanley, Adam Jonas, It's, Biden, Cox, Michelle Krebs, EVs, Trisha Jung Organizations: DETROIT, EV, Ford Motor, General Motors, Mercedes, Benz, Volkswagen, Jaguar, Rover, CNBC, GM, Hyundai Motor, Kia, Toyota Motor, VW, U.S, Cox Automotive, AutoForecast Solutions, Volvo, Buick, Cadillac, Honda, Ford Motor Co, Ford, Amperex Technology, Toyota, Cox, Tesla, Nissan, Nissan U.S, Environmental Protection Agency, Alliance for Automotive Innovation, American Automotive, Detroit automakers Locations: EVs, Europe, U.S, North America, Warren , Michigan, Detroit, Marshall , Michigan, Romulus , Michigan
On Saturday, the agency posted documents showing that BMW is recalling 486 SUVs after the Chicago driver was hurt. At least 26 people have been killed in the U.S. by Takata inflators since May 2009, and at least 30 have died worldwide including people in Malaysia and Australia. About 100 million inflators were recalled worldwide. Automakers, he said, blamed manufacturing problems to limit recalls when the non-desiccated Takata inflators started to have problems. In the BMW recall, dealers will replace the air bags at no cost to owners, who will be notified by letter starting Jan. 16.
Persons: Takata, Takata inflators, General Motors, inflators, Michael Brooks, “ It's, , Brooks, Organizations: DETROIT, , BMW, Traffic, Administration, General, Volkswagen, NHTSA, GM, VW, Center for Auto Safety, Companies, ” BMW, Honda, General Motors, Ford, Nissan, Toyota, Jaguar, Rover, Daimler Vans, Mitsubishi, Subaru, Benz, Ferrari, McLaren, Porsche, Mazda, Spartan Locations: Chicago, U.S, Malaysia, Australia, Japan, inflators
DETROIT (AP) — BMW is recalling a small number of SUVs in the U.S. because the driver's air bag inflators can blow apart in a crash, hurling metal shrapnel and possibly injuring or killing people in the vehicles. Takata used volatile ammonium nitrate to create a small explosion to inflate air bags in a crash. Political Cartoons View All 1277 ImagesPotential for a dangerous malfunction led to the largest series of auto recalls in U.S. history, with at least 67 million Takata inflators involved. NHTSA says Takata air bags with a dessicant are under investigation because they have the potential to explode and expel shrapnel. The BMW recall comes after General Motors recalled nearly 900 vehicles in July with Takata inflators that have the dessicant.
Persons: Takata inflators, inflators, hasn't, dessicated inflators, General Motors, Takata Organizations: DETROIT, BMW, Takata Corp, National, Traffic Safety Administration, NHTSA, Honda, General Motors, Ford, Nissan, Toyota, Jaguar, Rover, Daimler Vans, Mitsubishi, Subaru, Benz, Ferrari, McLaren, Porsche, Mazda, Spartan, General, GM Locations: U.S, Japan, Malaysia, Australia, Chicago
Nissan has made its electric Leaf model in Sunderland for years and will continue to do so, with batteries supplied by a small plant at the site. It announced a $1.4 billion investment in 2021 to build a second, 9 gigawatt-hour (GWh) battery plant in Sunderland with Chinese partner Envision AESC. Nissan did not comment on the value of any subsidies or guarantees being provided by Britain. [1/4]Britain's Prime Minister Rishi Sunak and Chancellor of the Exchequer Jeremy Hunt attach a Nissan badge to a car as they visit the car manufacturer, Nissan, in Sunderland, Britain, November 24, 2023. But Sunak, who became prime minister a year ago, is having some success turning that around.
Persons: Rishi, Sunak, Nissan's, Alan Johnson, Rishi Sunak, Jeremy Hunt, Chancellor, Makoto Uchida, Brexit, Nick Carey, Sarah Young, Paul Sandle, Sonali Paul, Mark Potter Organizations: Nissan, Investment Summit, Britain, BBC, Britain's, India's Tata Motors, Rover, Thomson Locations: Sunderland, England, Britain, Europe, EVs
A staff cleans charging ports of Nissan's Leaf battery electric vehicle during the Japan Mobility Show 2023 at Tokyo Big Sight in Tokyo, Japan, November 1, 2023. Japan's third-biggest automaker said it would announce the names of the new EV models and timings for production launches at a later date. Earlier this year, Nissan raised its targets for EV models as it plays catch up in a segment dominated by newcomers like Tesla (TSLA.O) - saying it would launch 19 new EV models by 2030. The Nissan EV production announcement comes just months after India's Tata Motors (TAMO.NS) said it would invest 4 billion pounds in a UK EV battery plant to supply its Jaguar Land Rover factories. Industry experts had described the Tata battery plant as good progress, but argue Britain needs much more EV battery production capacity to maintain a viable, growing auto industry.
Persons: Kim Kyung, Makoto Uchida, Rishi Sunak, Nick Carey, Sonali Paul Organizations: Japan, REUTERS, Nissan, British, Nissan EV, India's Tata Motors, EV, Rover, Industry, Tata, Thomson Locations: Tokyo, Japan, Sunderland, Europe, Britain
London — Nissan will pump 1.12 billion pounds ($1.4 billion) into its British plant to build electric versions of two models, offering a boost to the country’s auto industry and a UK prime minister desperate to attract foreign investment. In 2021, the company announced a $1.4 billion investment to build a second, 9 gigawatt-hour (GWh) battery plant in Sunderland with Chinese partner Envision AESC. Its 2021 battery investment was a show of confidence when other foreign investors were avoiding the UK after Brexit led to years of uncertainty around the country’s trading relationships. The Nissan deal comes just months after India’s Tata Motors said it would invest £4 billion ($5 billion) in a UK electric vehicle battery plant to supply its Jaguar Land Rover factories. The automaker’s latest UK investment comes despite Sunak’s decision in September to delay by five years a ban on sales of new petrol cars.
Persons: Rishi, ” Sunak, ” Nissan’s, Alan Johnson, , Makoto Uchida, Brexit, Sunak, India’s Tata Organizations: London, Nissan, Investment, BBC, India’s, India’s Tata Motors, Rover, Industry, Tata Locations: Sunderland, England, Britain, Europe
LONDON (AP) — Nissan will invest more than 1 billion pounds ($1.3 billion) to update its factory in northeast England to make electric versions of its two best-selling cars, a boost for the British government as it tries to revive the country's ailing economy. The company said it's directly investing up to 1.12 billion pounds to produce electric successors to the two models. “Nissan’s investment is a massive vote of confidence in the U.K.’s automotive industry,” which contributes 71 billion pounds a year to the economy, Prime Minister Rishi Sunak said. India’s Tata Sons, which owns Jaguar Land Rover, is building a 4 billion-pound EV battery factory in the U.K. that's expected to produce about 40 gigawatt hours of battery cells every year, enough to provide half the U.K.’s electric vehicle batteries. Stellantis, parent company of British automaker Vauxhall, is investing 100 million pounds to make electric vans and cars in northwestern England.
Persons: , it's, Rishi Sunak, Makoto Uchida, Sunak, India’s Tata Organizations: — Nissan, Nissan, BMW, India’s Tata Sons, Rover, EV, British, Vauxhall Locations: England, Sunderland, China, Europe, Oxford
A Range Rover was sold for $165,000 after evidence emerged that it probably belonged to Queen Elizabeth II. AdvertisementA 2004 Range Rover with suspected ties to Her Majesty Queen Elizabeth II has shattered auction records, selling for $165,000. The auction's outcome was more than double the pre-sale estimate of £60,000, or $75,000 — 10 times the usual price for a second-hand Range Rover that old. AdvertisementBefore the video's discovery, the only original ownership information was a letter from Jaguar Land Rover, which builds the Ranger Rover, identifying warranty recalls in July 2004 at a Land Rover dealer in London's high-end Mayfair district and one in Aberdeen, Scotland. Prince Philip, Duke of Edinburgh, spent 16 years designing his own hearse: a modified Land Rover.
Persons: Queen Elizabeth II, Historics Auctioneers, , HRH Prince Phillip, The Duke, Edinburgh, Tim Graham, Historics, Historics Auctioneers Rob Hubbard, Duke, Prince Philip , Duke of Edinburgh Organizations: Service, Rover, Jaguar, Land Rover, Scottish Highlands, Windsor Horse, Royal Windsor Horse, Getty, Vehicle, Epsom, Rovers Locations: Birmingham, Mayfair, Aberdeen, Scotland, Balmoral, Scottish, Windsor , England, Epsom Green, Windsor
[1/4] A wheel loader operator fills a truck with ore at the MP Materials rare earth mine in Mountain Pass, California, U.S. January 30, 2020. Market leader Tesla (TSLA.O) garnered headlines earlier this year saying it would cut rare earths from its next-generation EVs. China dominates the mining and processing of a group of 17 metals known as rare earths, though companies elsewhere are trying to loosen China's grip. 'WAITING IN THE WINGS'The average EV permanent magnet motor uses around 600 grams (1.32 lb) of heavy rare earth neodymium. Tesla's announcement on dropping rare earths "opened up buyers' eyes to the fact that you don't really need rare earths to make EV magnets," Niron CEO Jonathan Rowntree said.
Persons: Steve Marcus, Tesla, Otmar Scharrer, Scharrer, you've, Ben Chiswick, Uwe Deuke, Gerd Roesel, Jonathan Rowntree, Oki, James Edmondson, Edmondson, Mike Grant, Nick Carey, Christina Amann, Paul Lienert, Ernest Scheyder, Gilles Guillaume, Giulio Piovaccari, Ben Klayman, Sharon Singleton Organizations: REUTERS, Auto, LONDON, General Motors, Rover, Nissan, ZF, U.S, BMW, Renault, GM, EV, Warwick Acoustics, Thomson Locations: Pass , California, U.S, China, BERLIN, German, Detroit, Europe, London, Berlin, Houston, Paris, Milan
1 U.S. automaker says it is "exploring options to limit or potentially eliminate rare earth materials in EV motors." BORGWARNER (BWA.N)The U.S. supplier already has an EV motor in production that has reduced heavy rare earth content. ZF (ZFF.UL)German supplier ZF has developed an EESM EV motor that could be in production in two years. The German premium automaker says it aims to remove heavy rare earth content entirely. EuroGroup Laminations (EGLA.MI) Electric motor component maker EuroGroup Laminations is working on both rare earth free permanent magnet motors and motors with limited rare earth content for automaker customers.
Persons: Darrin Zammit Lupi, Tesla, Stellantis, Zoe, Mercedes, Nick Carey, Sharon Singleton Organizations: REUTERS, BMW, GENERAL MOTORS, Volvo, ROVER, Tata Motors, Renault, RENAULT Renault, NISSAN, Nissan, MERCEDES, BENZ, TOYOTA, Toyota, Volkswagen, U.S, KKR, Thomson Locations: Malta, China, U.S, Niron Magnetics, Niron
The UK goal was ahead of the 2035 ban in the European Union, where most British-made cars are sold. "The timing sends the message that things can change again, making it difficult for companies to manage their investment strategies." Under the new mandate that the government could make public as early as this week, the 80% 2030 electric target should remain - with the other 20% a mixture of fossil fuel models and hybrids until 2035. "In Britain, there's no industrial strategy, no intent for industrial strategy and no desire for an industrial strategy," Palmer said. "The UK (fossil fuel ban) delay is not a good sign in terms of stability, but they have realigned with EU regulation," said Denis Schemoul, director of European vehicle forecasting at S&P Global Mobility.
Persons: Rishi Sunak, Christopher Furlong, Boris Johnson, Sunak, it's, Philip Nothard, ZEV, Andy Leyland, Adrian Keen, Keen, Andy Palmer, Aston Martin, Palmer, Denis Schemoul, Nick Carey, Barbara Lewis Organizations: Britain's, Rover, Industry, Union, EV, European Union, Cox Automotive, Volvo, Ford, EU, P Global Mobility, Thomson Locations: Warwick , England, British, Britain, EVs, Europe, Spain
UK manufacturing trade body cuts outlook for 2023
  + stars: | 2023-09-17 | by ( Suban Abdulla | ) www.reuters.com   time to read: +2 min
REUTERS/Phil Noble/File Photo Acquire Licensing RightsLONDON, Sept 18 (Reuters) - Britain's main manufacturing trade body on Monday cut its forecast for the sector's growth for this year and next, citing a sharp fall in factory output and economic uncertainty. Trade body Make UK expects output to fall 0.5% in 2023, down from its June forecast for a 0.3% drop, and grow just 0.5% in 2024. "Manufacturers are seeing a very sharp slowdown in activity as the potent cocktail of rising interest rates, cost of living and slowing overseas markets bites hard," Verity Davidge, policy director at Make UK said. "But it is the scale of the fall in the indicators this quarter that comes as a surprise and highlights the extent of the slowdown on UK manufacturing." Make UK's quarterly survey said the balance for manufacturing output was the weakest performance for production since the last quarter in 2020, during the COVID-19 pandemic.
Persons: Phil Noble, Verity Davidge, Richard Austin, Suban Abdulla, Andy Bruce Organizations: Rover, REUTERS, Make, Bank of England, Bank of, BDO, Manufacturers, Thomson Locations: Solihull, Britain, July's
BMW said on Monday that it would invest 600 million pounds, or about $750 million, to build electric versions of its popular Mini car models in Britain. The German manufacturer’s move allays fears that the combination of Brexit and the shift to electric cars would pose a dire threat to automobile manufacturing in Britain, but questions over the sector’s long-term future remain. BMW’s announcement is the third major piece of good news for Britain’s beleaguered car industry in recent months. Tata Group, the owner of Jaguar Land Rover, said in July it would spend 4 billion pounds to build a battery plant in western England. And last week, Stellantis, the leading maker of commercial vans in Britain, began producing electric-powered vans at its plant near Liverpool, after a £100 million investment.
Organizations: BMW, Tata Group, Jaguar, Rover Locations: Britain, England, Liverpool
London CNN —BMW announced Monday that it would invest £600 million ($750 million) in building two new electric versions of the Mini in the United Kingdom. The commitment by the German automaker will secure the future of Mini production in Oxford, where the original classic version of the small car was born 64 years ago. Almost a year ago, BMW told the Times newspaper that it planned to shift all Mini production from Oxford to China for efficiency reasons. “Mini has always been aware of its history — Oxford is and remains the heart of the brand,” Stefanie Wurst, head of the Mini brand at BMW, said Monday. Robots work on the Mini production line at the BMW plant in Cowley, near Oxford.
Persons: London CNN —, Mini Cooper, ” Stefanie Wurst, Tolga Akmen, Susannah Streeter, Hargreaves Lansdown, Rishi Sunak, Organizations: London CNN, London CNN — BMW, Swindon, BMW, Times, Oxford, Government, Getty, Tata Group, Rover, Hargreaves Locations: United Kingdom, Oxford, China, Leipzig, Germany, Cowley, AFP
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