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☆ JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
▼ + stars: | 2024-11-22 | by ( Jenni Reid | ) www.cnbc.com time to read: +3 min

Jaguar new logo Courtesy: JaguarLuxury carmaker Jaguar has defended a rebrand that drew widespread criticism on social media this week. In a release, Jaguar said the media showcased its "dramatic new creative philosophy," branded "Exuberant Modernism," which will "inspire future vehicles." Three new electric models are expected from the company in the coming years, including a four-door GT car expected to have a six-figure starting price. We wanted to move away from traditional automotive stereotypes," Jaguar managing director Rawdon Glover told the Financial Times in an interview published Friday. A parked car featuring the existing Jaguar logo pictured on Monday, January 25, 202.

Persons: Jaguar, Gary Jenkins, they've, Rawdon Glover, Glover Organizations: Tata Motors, Rover, Facebook, CNBC, Jaguar, Miami Art, Financial Times, Nurphoto, Getty

☆ Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
▼ + stars: | 2024-11-22 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +4 min

AdvertisementJaguar defended its rebranding campaign after online critics roasted a promotional video. The campaign, featuring models and no cars, was criticized as "woke." Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and "intolerance." (Most 2024 Jaguar models have list prices of about $50,000 to $80,000.) In response to the video posted on X by Jaguar, Musk wrote : "Do you sell cars?"

Persons: Jaguar's, Rawdon Glover, Brad Audet, —, Glover, India's Tata, Elon Musk, Andrew, Tristan Tate, Ian Miles Cheong, Musk, Nick Freitas, Bud Light, Bud, it's Organizations: Financial Times, Mazda, North America, Jaguar, Rover, Land Rover, India's, India's Tata Motors, Tesla, Republican, Delegates Locations: Virginia

☆ Elon Musk takes a jab at Jaguar's rebranding campaign
▼ + stars: | 2024-11-22 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailElon Musk takes a jab at Jaguar's rebranding campaignCNBC's Squawk Box team delves into the backlash surrounding Jaguar's ad campaign.

Persons: Elon

☆ Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
▼ + stars: | 2024-11-20 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +5 min

And some conservative personalities are calling out the company's new video ad for being too "woke." But that "exuberant modernism," particularly in the company's video ad, is being mocked by some people online. AdvertisementJaguar's new video ad features models in colorful, modern clothing, and doesn't show any cars. (Current Jaguar models left in their inventories will be sold as pre-owned, a company spokesperson previously told Business Insider.) Jaguar's new brand strategy was created by its own in-house design team, not an external agency, according to the UK's Creative Review.

Persons: Tesla's Elon, Tesla's Elon Musk, Gerry McGovern, Elon Musk, Musk, India's Tata, Ian Miles Cheong, Nick Freitas, Bud Light, Bud, Kevin Dahlstrom, it's, Martin Brundle, who's, they're Organizations: Jaguar, Rover, India's, India's Tata Motors, Conservative, Republican, Delegates Locations: Miami, EVs, Virginia

But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars. In a press release accompanying its rebrand, Jaguar's chief creative officer, Sir Gerry McGovern, explained the thinking behind the rollout. Jaguar sold fewer than 67,000 cars in the entire world last year, approximately half the number it sold in the fiscal year incorporating the beginning of the Covid-19 pandemic. In response to other X users asking why the ad didn’t feature any cars, Jaguar’s X account responded, “The story is unfolding. That ethos is seen in our new brand identity today and will be further revealed over the coming months.

Persons: Bud Light's, Lulu Cheng Meservey, grads, Sir Gerry McGovern, Adrian Mardell, ”, Rawdon Glober Organizations: Rostra, Jaguar, Art, Rover, Tata Motors Locations: U.S, Art Basel, India

☆ Jaguar is changing its iconic logo
▼ + stars: | 2024-11-19 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. JaguarThe redesigned "Leaper." JaguarOther changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. He even joked a press event that Jaguar has “not been sniffing the white stuff — this is real,” according to Car Dealer Magazine. What all the new branding will look like on the cars will be unveiled at a Miami Art Week event on December 2.

Persons: It’s, it’s, ”, Gerry McGovern Organizations: New, New York CNN, Dealer, Miami Art Locations: New York

☆ Eric Schmidt was supposed to buy a yacht once owned by a Russian oligarch. Here's the one he bought instead.
▼ + stars: | 2024-05-07 | by ( Madeline Berg | ) www.businessinsider.com time to read: +3 min

Eric Schmidt backed out of buying the Alfa Nero megayacht last year. The ship — one of the biggest yachts owned by a tech billionaire —was listed for about $161 million. AdvertisementLast year, Eric Schmidt made waves in the yachting community when news came out that he was the soon-to-be owner of the Alfa Nero, an 81-meter megayacht that belonged to a sanctioned Russian oligarch. But as the sale proceedings went on, legal challenges piled up as people laid claim to Alfa Nero, and Schmidt backed out of the deal. In September 2023, just three months after he won the Alfa Nero auction, the billionaire purchased Kismet, renaming her Whisper, Business Insider has learned.

Persons: Eric Schmidt, Alfa Nero megayacht, Shahid Khan, —, Alfa Nero, Schmidt, Marcus Brandt, Shahid Khan — Organizations: Alfa, Service, Google, Bloomberg, Getty, Jacksonville Locations: Russian, Antigua, Barbuda, Russia, Ukraine, Caribbean

☆ Wehrlein takes the Formula E lead with a double in Diriyah
▼ + stars: | 2023-01-28 | by ( ) www.reuters.com time to read: +1 min

Jan 28 (Reuters) - Porsche's Pascal Wehrlein won his second Formula E race in two days in Saudi Arabia to take the lead in the electric world championship on Saturday. The German beat his British rival Jake Dennis, driving for Porsche-powered Avalanche Andretti and making more overtakes than anyone else, by 1.252 seconds in a repeat of Friday's top two at the Diriyah street circuit. "Our race pace is incredible, again today we had the perfect strategy," said Wehrlein, who started fifth on the grid and became only the fifth Formula E driver to win both races in one weekend. "This weekend will be one I will never forget," added the former Formula One driver, who finished second to Dennis in this month's Mexico City opener. Wehrlein now has 68 points to 62 for Dennis, with Envision Racing's Sebastien Buemi a distant third on 31.

☆ In Mexico, Aztec dig sets new records as royal mystery deepens
▼ + stars: | 2022-11-24 | by ( David Alire Garcia | ) www.reuters.com time to read: +4 min

[1/10] A general view of the Templo Mayor where several ritual offerings have recently been found just off the steps of the Templo Mayor, the Aztec empire’s most sacred temple, in Mexico City, Mexico November 15 , 2022. MEXICO CITY, Nov 24 (Reuters) - An extensive cache of Aztec ritual offerings found underneath downtown Mexico City, off the steps of what would have been the empire's holiest shrine, provides new insight into pre-Hispanic religious rites and political propaganda. Archeologists believe Aztec priests carefully layered these offerings in the box within the elevated platform for a ceremony likely attended by thousands of rapt spectators amid the thunder-clap of drums. AZTEC WORLDVIEWTo date, no Aztec royal tomb has ever been found despite more than 40 years of digging around the Templo Mayor, where more than 200 offerings boxes have been found. Reporting by David Alire Garcia; Editing by Stephen Eisenhammer and Josie KaoOur Standards: The Thomson Reuters Trust Principles.

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