Not only has Genesis made it, the brand has thrived to become a dark horse in the U.S. luxury market with unique styling, unexpected comfort and well-ranked quality. Patricia Wayne, first all-electric GV60 customer and Claudia Marquez (right), chief operating officer, Genesis Motor North America, at Genesis Santa Monica, Santa Monica, Calif., May 26, 2022. Genesis started as a vehicle in Hyundai's lineup but the company announced in late 2015 that it would become its own brand. Genesis sales last year increased about 23% over the prior year to 69,175 vehicles. Muñoz said Genesis will be a "key focus of the plant," which also will produce Hyundai and Kia vehicles.

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Persons: Michael Wayland, —, Randy Parker, Claudia Marquez, Parker, Marquez, Patricia Wayne, Genesis, José, Muñoz, Jae Hoon Chang, there's, Stephanie Brinley, that's, Brinley, … Organizations: CNBC, Hyundai Motor, South, Infiniti, Hyundai Group, Hyundai, New York, Genesis, North America, Santa, North American, Porsche, Lexus, Mercedes, Benz, North, Rover, Volvo, P Global Mobility, Kia Locations: South Korean, U.S, North America, Santa Monica, Calif, Lincoln, New York, Georgia, Alabama, South Korea