Read previewA new law passed in Illinois on July 1 requires parenting influencers to set aside 15% of their earnings for their kids who appear on camera. But, there is a market for family content because it gets good engagement, Varbanova added. "If people stopped watching family content, family vloggers wouldn't exist." Because family content is so successful, it's also tough to give it up. Advertisement"If they appear in all of the videos, they should get at least 50% of the revenue," Varbanova said.

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Persons: —, Shreya Nallamothu, Jessica Maddox, Naomi Cahn, Katya Varbanova, shouldn't, Varbanova, influencer Jordan, Lilly Davis, Paul, Momfluencer Ruby Franke, Ruby Franke, Wren, Jacquelyn Paul, TikTok, it's Organizations: Service, YouTube, Business, Associated Press, University of Alabama, AP, The New York Times, University of Virginia's Family Law, School of Law, UVA, Disney Locations: Illinois, Washington , Maryland, California