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☆ Affiliate-marketing firm Button is launching a retail advertising product to shake up the $140 billion industry
  + stars: | 2024-06-19 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Read previewMarketing tech firm Button wants a piece of retail media. AdvertisementAccording to eMarketer, advertisers will spend $140 billion on retail media globally this year. "The intent in those moments is not nearly as high as the retail media intent in a retailer site," Jaconi said. AdvertisementButton claims that its initial tests with its retail ad product increased return on ad spend, a key metric that tracks the effectiveness of each ad dollar, by an average of 34% compared to other offsite retail media products. With the growth in retail media, a cottage industry of adtech firms like Criteo, Epsilon, Pacvue, and Skai are vying for a piece of brands' retail media spend.
Persons: —, Button, Michael Jaconi, NBCU's Peacock, Jaconi, they're Organizations: Service, . Publishers, Publishers, Business, Microsoft
☆ Risk Experts Gird for a Potentially Tumultuous 2023
  + stars: | 2022-12-29 | by ( Richard Vanderford | ) www.wsj.com   time to read: +7 min
Kristen Jaconi, executive director of the Peter Arkley Institute for Risk Management at USC Marshall School of Business. The risk and compliance software company recently surveyed more than 450 senior risk, compliance and other professionals on their top perceived risks. Nearly three-quarters of risk professionals Diligent surveyed said they were concerned about meeting regulatory demands. Newsletter Sign-up WSJ | Risk and Compliance Journal Our Morning Risk Report features insights and news on governance, risk and compliance. “Unfortunately, humans bring a lot of biases into their decision making, including decision-making about risk,” Ms. Jaconi said.
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