Alyssa knew her bejeweled Berta dress was the one for her when she saw a photo of it online. Go to newsletter preferences Thanks for signing up! AdvertisementThe $70 billion wedding industry involves so much: venues, entertainment, and planners who make couples' dream days come together. The symbolic nature of the bridal gown has come to encapsulate the experience of finding a wedding dress, too. Brides often describe a rightness when they put on their perfect wedding dress, saying they can easily picture themselves walking down the aisle in the gown.

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Persons: Alyssa, Jacob Farah, Berta, — Organizations: Service, Business Locations: Sydney