The Supreme Court ruled on Thursday that the First Amendment did not protect a chew toy for dogs resembling a bottle of Jack Daniel’s from a lawsuit claiming trademark infringement.
The toy, the Bad Spaniels Silly Squeaker, has the shape and other distinctive features of a bottle of Jack Daniel’s but with, as an appeals court judge put it, “lighthearted, dog-related alterations.”The words “Old No.
7 Brand Tennessee Sour Mash Whiskey” on the bottle are replaced on the toy by “the Old No.
2, on your Tennessee carpet.” Where Jack Daniel’s says its product is 40 percent alcohol by volume, Bad Spaniels’ is said to be “43 percent poo.”A tag attached to the toy says it is “not affiliated with Jack Daniel Distillery.”Justice Elena Kagan, writing for a unanimous court, seemed amused by the dispute.
“This case is about dog toys and whiskey,” she wrote, “two items seldom appearing in the same sentence.”
Persons:
Jack Daniel’s, ’, Jack Daniel Distillery, Elena Kagan, ”
Organizations:
Jack, ”
Locations:
Tennessee