What started the spiked beverage trend?
Spiked beverages have been around for a while.
For decades, it was “generally frowned upon” for non-alcoholic beverage brands to enter the alcoholic beverage market, Stanford said.
Hard seltzer, meanwhile, had $3.8 billion in sales over the past 12 months, a 14% decline compared to last year.
The nostalgia generationEvery year, the alcoholic beverage industry gets a new class of (legal) drinkers to sell to.
Persons:
It’s, Casey Brooke Lawson, ”, Duane Stanford, Stanford, Jamie Wideman, Caleb Bryant, seltzer, Seltzer, Timothy A, Clary, Dan White, “, Bryant, Adam Rogers, Coke, Jack Daniel’s Tennessee, Brown, Forman, Absolut, Nielsen, Hard seltzer, who've, Ilene Bergenfeld, SunnyD
Organizations:
New, New York CNN, MTN, Beverage Digest, Brands, “, Molson Coors, CNN, Coca, Getty, Coors, Jack Daniel’s Tennessee Whiskey, Delight, Harvest Hill Beverage Company
Locations:
New York, Fresca, AriZona, Mintel, United States, AFP, Topo Chico