Their answers have rarely surprised me, and I've heard the phrase, "YouTube is king," too many times to count.
YouTube didn't always exude confidenceMusical.ly's 2018 TikTok rebrand launched the platform into stardom, shifting creator and audience attention away from YouTube.
AdvertisementThe rise of TikTok forced YouTube to fight for eyeballs by introducing its own short-video feature, YouTube Shorts, in 2021 and developing a new team of partner managers and programs to recruit and retain talent.
YouTube Shorts hosted a parking-lot-sized drive-thru activation at VidCon 2022, when TikTok was the title sponsor.
With all this, it's no surprise YouTube seems to be taking a victory lap around its competitors.
Persons:
—, I've, influencers, TikTok, Addison Rae, YouTube isn't, TikTok —, VidCon's, JP Mangalindan, Morgan Stanley, Influencers, they'd, It's, Lucia Moses, it's
Organizations:
Service, YouTube, Business, Nielsen, Netflix, Spotify, Apple, Disney