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Top related persons:
— - 1 there's - 1 Louisa Wong - 1 Chandler Bigelow - 1 Doug Knopper - 1 Jo Kinsella - 1 Dave Clark - 1 Triplelift - 1
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CTV - 1 Service - 1 Vista Equity - 1 Vista Credit Partners - 1 Google - 1 Prohaska Consulting - 1 Public - 1 CIL Management - 1

Search resuls for: "JEGI"


2 mentions found


☆ Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
  + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
Louisa Wong stepped down as chief executive of Gamut Capital-owned XR Xtreme Reach in August. In July, Dave Clark left his role as chief executive of Triplelift. Those experts — bankers, adtech executives, and consultants — told Business Insider that the revolving door is likely to continue over the next six months as investors press adtech companies for growth. AdvertisementAs TV viewing grew fragmented, several adtech companies that took on investment in recent years positioned themselves as rivals to ratings giant Nielsen. The increasing complexity for advertisers offers opportunities for adtech companies to innovate.
Persons: —, there's, Louisa Wong, Chandler Bigelow, Doug Knopper, Jo Kinsella, Dave Clark, Triplelift, Eric Roza, Ross McCray, Peter Liguori, Axios, Chris Karl, Blackstone, Mark Wright, Wright, Karl, JEGI, Prohaska's Wright, Nielsen, hasn't, There's, Megan Clarken, Criteo, Domenic Venuto Organizations: CTV, Service, Vista Equity, Vista Credit Partners, Google, Prohaska Consulting, Public, CIL Management, Amazon, Nielsen, Walmart, Progress Partners, Horizon Media
☆ Adtech firm GroundTruth hires bankers to pursue a possible sale
  + stars: | 2023-09-13 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Originally known as xAd, GroundTruth was founded in 2003 and has raised more than $160 million in funding, per PitchBook. GroundTruth's advertising platform is powered by its location data that allows advertisers to model their campaigns based on real-world information, like visits to stores. GroundTruth almost reached a deal to sell WeatherBug in 2019, but talks ultimately collapsed, according to two sources familiar with the matter. The current plan is to sell WeatherBug and GroundTruth as separate assets, the people familiar with the process said. As new privacy laws roll out across the world, increasing scrutiny has been poured on companies that transact location data.
Persons: GroundTruth, Adtech Organizations: Hooters, iHeart, Cox, Scripps, Data Protection, LUMA Partners, TV Locations: Florida
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