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☆ There's a gender gap among news influencers on social media, new Pew data shows
▼ + stars: | 2024-11-18 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

AdvertisementMen far outnumber women as news influencers on social media, per a new Pew Research Center study. That gender skew is showing up again in the latest platform for news: social media. That gender gap stands out for a few reasons:First, there's a much narrower gender divide (51% male and 46% female) among working US journalists, per a 2022 Pew survey. In Pew's analysis, there was a much smaller (and flipped) gender gap in the overall audience for news content on social media among young people. YouTube had the biggest gender gap, while TikTok's was minimalThe gender divide among news influencers was fairly consistent across all platforms in Pew's study.

Persons: Walter Cronkite, Edward R, Murrow, Mark Penn Pew, Izea, influencers, Donald Trump, JD Vance, Joe Rogan, Adin Ross, John Della Volpe, bro, Trump, Kamala Harris, Alex Cooper, Influencers, Nabela Noor, Chip Somodevilla, Harris, Howard Stern, Galen Stocking, TikTok's Organizations: Pew Research Center, Pew Research, Journalism, Pew, Harvard Kennedy School Institute of Politics, Democratic National Convention, Spotify, Apple, YouTube

☆ How making money as an influencer has changed in a decade
▼ + stars: | 2024-11-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Ten years ago, one estimate from the influencer marketing agency Billion Dollar Boy placed the industry's value at just $200 million. Making money as an influencer has changed a lot since then, both in terms of how much individual creators can make and how. Related storiesLiam Parkinson, the cofounder of Inflverse, a financial management platform for creator agencies, made a name for himself as a content creator on YouTube. AdvertisementThere's also a push for authenticity in creator marketing, with audiences getting tired of relentless ads.

Persons: —, It's, Nirozen Thav, Liam Parkinson, Parkinson, Katya Varbanova, Varbanova, Jacob Lucas, Lucas, Savannah Britt, Britt, There's, Dominic Smales, isn't, Logan Paul Organizations: Forbes, Service, YouTube, BI, Brittprint Agency, Brands, Gleam Futures, GloMotion Studios, Inflverse, D'Amelio Locations: Feastables

☆ Most influencers say they plan to weigh in on the presidential election, even if it means losing followers
▼ + stars: | 2024-08-27 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

Read previewAs the 2024 presidential election heats up, some influencers are flocking to party conventions or chiming in about politics on TikTok and Instagram. And 56% of respondents said they'd unfollowed a creator based on their political views. In fact, 82% of influencer respondents said they planned to share their political views this election cycle. AdvertisementThe second reason influencers may be willing to risk losing followers by sharing their political takes online is that they are expected to. Perhaps that's why 62% of influencers told Izea they plan to address potential backlash from sharing their political views head-on.

Persons: —, they'd, Izea, influencers, Josh Helfgott Organizations: Service, Business, Pew Research, Democratic National Convention

☆ Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
▼ + stars: | 2024-07-29 | by ( Shriya Bhattacharya | Jacob Zinkula | ) www.businessinsider.com time to read: +8 min

A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .

Persons: —, NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York

☆ The appeal of being an influencer is so strong that half of US adults would quit their jobs if they could make a living from social media
▼ + stars: | 2024-07-22 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Read previewCreating content online is more alluring than a traditional job for many people, new data by influencer marketing and technology platform IZEA found. AdvertisementThe industry can be financially unstable though, and some full-time influencers BI spoke with recently have pivoted back to the corporate world. "The idea of full-time content creation is often more glamorous than reality," creator Mitchie Nguyen previously told BI. A few months ago, the New York-based influencer left her full-time position at Johnson & Johnson to scale her social-media business. Consumers who spend more than five hours per day on social media are 4.4 times more likely to be compensated.

Persons: —, IZEA, Gen Zers, Ted Murphy, influencers, Emarketer, Mitchie Nguyen, Ariana Nathani, influencer, Johnson, Murphy Organizations: Service, Business, Johnson, BI, Consumers Locations: New York, today's

☆ Amazon dominates influencer-driven purchases, new data shows. Here are 5 other key takeaways about social shopping.
▼ + stars: | 2024-04-18 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

Influencer-marketing firm Izea published a new report on US consumer-purchasing behavior. Of social-media users who bought a product promoted by an influencer, 94% said they'd done so on Amazon. Below are five other takeaways from the report, including what influences purchases. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy .

Persons: Izea, —, influencers, they'd Organizations: Service, YouTube, Business

☆ Why influencer-marketing firm Izea is betting big on AI campaigns with a new image-generation tool
▼ + stars: | 2024-02-08 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Read previewIf you can't beat them, join them — that's the mantra that influencer-marketing firm Izea has adopted when it comes to AI. AdvertisementAs a first step in bringing its own AI framework to reality, Izea recently launched AI "Mixers" as part of its AI offering (which it calls "FormAI"). The concept behind "Mixers" is to offer creators and brands the ability to train their own AI models. Influencers will create digital representations of themselves, while marketers can train AI models of their products. Around the same time, another survey found that over half of creators had been asked to use AI by brands.

Persons: —, Izea, Ted Murphy, Murphy, I'm Organizations: Service, Business, Dollar

☆ 54% of influencers say they've already posted sponsored content on Threads and 3 other takeaways from a new report about the app
▼ + stars: | 2023-08-01 | by ( Shriya Bhattacharya | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

A new Izea report found 54% of influencers said they'd already posted sponsored content on Threads. In fact, 54% of influencers in the survey said they had already posted sponsored content on Threads. About 61% of influencers surveyed reported that they signed up for Threads within the first 10 days of launching. Influencers and content creators were more likely to join Threads than non-influencer social-media users, according to Izea's data. Izea found that 84% of social-media influencers were open to monetizing their Threads posts, and 54% of influencers reported that they'd already posted paid branded content to the new app.

Persons: influencers, they'd, Instagram, Kristen Bousquet, Izea Organizations: YouTube Locations: influencers, United States

☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
▼ + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.

Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta

☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
▼ + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

☆ How nano influencers on Instagram make money with under 10,000 followers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

Persons: that's, Brand, Baiden, Izea, Read, Christopher Aumueller, influencers — Organizations: Insider, YouTube, Facebook, Twitter, NCAA Locations: Instagram

☆ How to get sponsored on Instagram and get paid brand partnerships
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Most of that revenue came from brand deals, she told Insider. And Instagram itself is getting in on the action with a new creator-brand marketplace where partnerships can be made through DMs. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

Persons: Emma Cortes, Cortes, JaLisa Vaughn, Jefferson, Marrica Evans, influencers, Instagram, Dunkin, here's, Julie Tescon, Di Bratto, Kayla Compton Organizations: Nissan, Karma, LinkedIn, DMs, Instagram

☆ How to get sponsored on Instagram and get paid brand partnerships, according to influencers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Some brands, like Dunkin Donuts or jewelry brand Mejuri, are known for their partnerships with micro influencers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

☆ TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw
▼ + stars: | 2023-06-12 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

But TikTok is betting on livestream shopping, which has been a flop in the US. Much of TikTok's success ecommerce success has come from livestream shopping, which is an enormous market in countries like Indonesia. In the US, in contrast, livestream shopping has yet to take hold. There hasn't been much evidence of a turn toward livestream shopping in the US so far. Read more about TikTok's shopping strategy

Persons: TikTok, Instagram, Gen Z, it's, Izea, It's, Patrick Nommensen, Insider's Marta Biino, hasn't Organizations: Morning, YouTube, Facebook, Bloomberg Locations: Southeast Asia, Indonesia, TikTok

☆ The creator economy could be a $250 billion industry, a Goldman Sachs report says. Here are 4 other takeaways.
▼ + stars: | 2023-05-01 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Goldman Sachs released in April a report that maps out the creator economy. The firm estimates the creator economy is a $250 billion industry, and could reach $480 billion by 2027. As the industry continues to take hold, Goldman Sachs released in April a report that maps out the creator economy, estimating its size and predicting key platform and engagement trends. Here are five key takeaways:The creator economy could be worth an estimated $250 billionGoldman Sachs estimates the creator economy represents a $250 billion total addressable market, which could reach about $480 billion by 2027. The data reflects total capital raised by companies labeled under the categories "content creator," "creator platform" and "creator economy."

☆ The creator economy is a $250 billion market, according to Goldman Sachs analysts. Here are 4 other takeaways from their 30-page report.
▼ + stars: | 2023-05-01 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Goldman Sachs released in April a report that maps out the creator economy. The firm estimates the creator economy is a $250 billion industry, and could reach $480 billion by 2027. Here are five key takeaways:The creator economy could be worth an estimated $250 billionGoldman Sachs estimates the creator economy represents a $250 billion total addressable market, which could reach about $480 billion by 2027. Investment in creator-economy startups is decliningNot all aspects of the creator economy have grown unfettered. The data reflects total capital raised by companies labeled under the categories "content creator," "creator platform" and "creator economy."

☆ 3 new data points show TikTok's rise as an influencer-marketing platform and its hold on Gen-Z and millennial consumers
▼ + stars: | 2023-04-12 | by ( Nhari Djan | ) www.businessinsider.com time to read: +4 min

Two new reports show TikTok is influencing more purchases among Gen-Z and millennial consumers. TikTok's influence on shopping is growing among young people, according to new data from two reports. Influencer-marketing company IZEA found in a 2022 survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an influencer, ahead of Instagram and YouTube. The findings come as TikTok tests its shopping product TikTok Shop in the US, and recently started allowing creators to earn a commission for driving sales through the app. "This type of content allows brands to showcase their products or services in a more authentic and relatable way."

☆ How Instagram nano influencers make money with under 10,000 followers
▼ + stars: | 2022-12-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Insider spoke with 7 "nano" influencers about how much they earn. While classifications may vary, nano influencers are generally defined as those with fewer than 10,000 followers on any given social-media platform. Because of their loyal audiences, nano influencers are becoming coveted partners for brands to advertise their products — and they are making money in the process. When they're first starting to partner with brands, nano influencers will often pitch their own sponsorships instead of relying on an agent or manager. This is not the only way nano influencers can make money.

Side gigs don't have to eat up your family time; these jobs take just 10 hours or less. If you have 1,000 followers on social media, you may be a "nanoinfluencer" ripe for paid posts. That's why we found three side jobs that can earn you $1,000, working 10 hours per week or less. Content creatorYou don't need to have a ton of followers to cash in on the content creator train. In the age of digital media, brands need user-generated content (UGC) that looks natural and organic.

Insider spoke with 5 "nano" influencers about how much they earn. While classifications may vary, nano influencers are generally defined as those with fewer than 10,000 followers on any given social media platform. Because of their loyal audiences, nano influencers are becoming coveted partners for brands to advertise their products — and they are making money in the process. When they're first starting to partner with brands, nano influencers will often pitch their own sponsorships instead of relying on an agent or manager. This is not the only way nano influencers can make money.

☆ How to get sponsored on Instagram, according to influencers
▼ + stars: | 2022-02-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Dozens of influencers have explained to Insider their strategies for getting sponsored. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Getting the right pitch is a keyWhether it's over email or Instagram DM, what influencers include in a pitch can make all the difference. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

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