And I'm very confident — based on my non-scientific poll of my teenage sons, who inhale YouTube — that those numbers are way, way bigger for young people. But what was most interesting about the election was the way the Trump campaign spent the summer embracing YouTube personalities. Edison Research says YouTube — including both regular, free YouTube and YouTube's paid YouTube Music service — is the most popular way for people to listen to (or watch) podcasts. And, unlike platforms like Instagram and TikTok — podcasters can get a meaningful share of the advertising revenue generated by their YouTube audiences. We should think about it as a podcast plus a YouTube election," he says.

---

Persons: Donald Trump, Joe Rogan, Rogan, he's, Trump, —, you've, Isn't Joe Rogan, YouTube's, JD Vance, Tucker Carlson, Megyn Kelly, Theo Von, Chris Balfe, Carlson, Kelly, Bari Weiss, Taylor Lorenz, Balfe Organizations: YouTube, Service, Fox News, Trump, Pew Research, Facebook, Edison Research, Fox, Red Seat Ventures, The Free, Crooked Media, Save