Skims CEO Jens Grede compared the Kim Kardashian-fronted brand's successes to Nike in the 1990s.
Grede told the FT that, like Nike, Skims "exists at the intersection of culture and commerce."
According to Jens Grede, the CEO of Kim Kardashian's shapewear brand, Skims' hero is Nike — though, to be clear, not the Nike of today.
AdvertisementKim Kardashian (L), Jens Grede (C), and Emma Grede (R) pose with the Amazon Innovation Award during the 2022 CFDA Fashion Awards.
Kim Kardashian describes herself as the face of the Skims brand.
Persons:
Jens Grede, Kim Kardashian, Grede, —, Kim Kardashian's, Skims, Emma Grede, Kardashian, Jens, Jenner, Khloé Kardashian's, Kylie Jenner's, Dimitrios Kambouris, Isabelle Aleksander, Michael Jordan, Tiger Woods, Roger Federer, Aleksander, Matthew Quint, Kim, Quint, Jamie McCarthy, Spike Lee, Andre Agassi, Pete Sampras
Organizations:
Nike, Brand, Service, Financial Times, Skims, Amazon, JDO, Team USA, NBA, WNBA, USA, Center, Global Brand Leadership, Columbia Business School, Star, Kim
Locations:
Nike —, Skims