For years, big fitness brands like Lululemon and Nike have hosted running clubs at their stores that attract athletes. But the more recreational and social running clubs popping up all over the country are getting the attention of brands of all stripes. Running app Strava has 860,000 clubs on its platform, and 37% of active users are part of a running club. Most of Slow Girl Run Club's runners are women between the ages of 22 and 30. Instead, she looks for partnerships that Slow Girl Run Club's members are interested in.

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Persons: —, Gen, Tyler Swartz, Swartz, Endorphins, Isabel DiGiovanni, DiGiovanni, Coco Organizations: Service, Nike, Business, Brands, IRL, New, New York, New York Mets, New York Marathon, Miru Locations: New York, Chicago, Miami, Dallas