The suit also alleges that Old Navy unlawfully shares consumer data with third parties without informing consumers or seeking consent. Old Navy, through its parent company Gap, declined to comment. Old Navy isn't the only one to face similar charges. For now, states have different privacy rules, but there is no unifying federal-level regulation about online privacy. With no comprehensive federal online privacy legislation, companies are free to charge ahead without having to put privacy protections in place.

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