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☆ Amazon's Project Iliad: The juiciest highlights from the FTC's Prime lawsuit
  + stars: | 2023-06-21 | by ( Eugene Kim | Yeji Jesse Lee | ) www.businessinsider.com   time to read: +6 min
Here are the highlights:Amazon called the difficult cancellation process the "Iliad" in reference to Homer's epic poem, as Insider previously reported. The suit describes the Iliad process as "Prime's Four-Page, Six-Click, Fifteen-Option Iliad Cancellation Process" because it takes that many steps to cancel. Amazon has two ways to upsell Amazon Prime to customers: interstitials and non-interstitials. It's equally difficult to cancel Prime on a mobile device, involving an 8-page, 8-click minimum process, the FTC investigation found. Amazon failed to "provide simple mechanisms for a consumer to stop recurring charges" for the Prime membership.
Persons: Lindsay, Grandinetti, Ghani —, Interstitials, Eugene Kim Organizations: FTC, Amazon, Morning, Amazon Music, Commission, Prime
☆ Elon Musk addresses advertisers and asks them to keep using Twitter
  + stars: | 2022-11-09 | by ( Brian Fung | ) edition.cnn.com   time to read: +6 min
To his critics, and to companies that have paused advertising on Twitter, Musk asked to be given a chance. Users who pay for Twitter Blue, the platform’s subscription service, will not be required to provide identifying information other than a credit card and a phone number, Musk confirmed. Brands will be expected to foot the bill for their own verification on Twitter Blue, Musk said. Yoel Roth, Twitter’s head of integrity and safety, said Twitter is increasing its investment in ideas to battle hateful content. Musk also described Twitter’s existing verification system as a “lords and peasants situation” and compared it to the American Revolutionary War.
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