New York CNN —BuyBuy Baby is once again saying goodbye to its stores less than a year after the bankrupt retailer tried to reopen some locations under a new parent.
Baby registries will also remain available on BuyBuy Baby’s website, as well as the usage of gift cards.
The brick-and-mortar resurrection of BuyBuy Baby, which once had as many as 120 locations across the United States, lasted less than 12 months.
However, BuyBuy Baby dealt with a hesitant consumer, squeezed both by inflationary pressures and larger rivals, like Amazon and Target, that have a tight grip on the sector.
Perhaps in an ironic twist, former sister brand Bed Bath & Beyond announced last week it was returning to stores, albeit in a partnership with former rival the Container Store.
Persons:
BuyBuy Baby, “, Baby
Organizations:
New, New York CNN, Bed, Industries, Container, & $
Locations:
New York, United States, New Jersey