Industry insiders say ESPN's deal with Penn Entertainment could signal a potential ESPN spinoff from Disney.
Disney announced a $2 billion deal with casino operator Penn Entertainment to create ESPN Bet.
ESPN's $2 billion Penn Entertainment deal rocked the sports-betting world — and also renewed speculation among industry insiders that Disney could spin off its media crown jewel.
For ESPN, it's not as material, but it's helpful — ESPN has locked in a 10-year partner with guaranteed pay so that improves the visibility of ESPN's revenue.
To be sure, some industry watchers have questioned how the deal positions ESPN's ability to catch up in the sports-betting race.
Persons:
Bob Iger, Jonathan Miller, Penn, Alex Iosilevich, it's, It's, Iger, — DraftKings, sportsbooks, LightShed, Peyton Manning's, Ashley Rodriguez
Organizations:
Industry, Penn Entertainment, ESPN, Disney, ESPN Bet, what's, Hearst, CNBC, NFL, NBA, MLB, Integrated Media Co, Caesars Entertainment, Penn, LightShed Partners, American Gaming Association, Amazon, Comcast, Peyton Manning's Omaha Productions, Front Office Sports
Locations:
Saudi