Top related persons:
Top related locs:
Top related orgs:

Search resuls for: "Instagram's Adam Mosseri"


3 mentions found


How Instagram is beating TikTok
  + stars: | 2024-03-18 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com   time to read: +2 min
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. "Instagram already has reels, and it already caters to a broader audience because it has those other social-media features," explained Abe Yousef, a senior insights analyst at Sensor Tower. Both TikTok and Instagram did not respond to a request for comment.
Persons: Instagram isn't, TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Business
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. And unlike TikTok, it's been careful lately not to shove unpopular features like shoppable videos in users' faces. Both TikTok and Instagram did not respond to a request for comment.
Persons: , TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Service, Business
Instagram's new app, Threads, has dominated the discourse around Meta since its July 5 launch. With the launch of Threads, Instagram and its top executive, Adam Mosseri, have been enjoying the limelight. Mark Zuckerberg was "by far the most convicted" about launching Threads as a separate app, Mosseri said on the podcast. "But, the thing is, we're not a messaging app," Mosseri noted. Mosseri has a bias for simplicity and said he recognizes that the Instagram app is overrun with too many features.
Persons: Adam Mosseri, Harry Stebbings, Mosseri, Stebbings, Instagram's Adam Mosseri, Mark Zuckerberg, Meta, Instagram, Instagram hasn't, TikTok, we've, we're, he's, exes Organizations: LinkedIn, VidCon Locations: Pinterest, Instagram
Total: 3