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A modeling agency created AI-generated Aitana López after encountering issues booking real models. AdvertisementA Spanish modeling agency said it's created the country's first AI influencer, who can earn up to €10,000, or $11,000, a month as a model. Euronews reported the news, based on an interview with Rubeñ Cruz, founder of the Barcelona-based modeling agency The Clueless, which created the influencer. The AI-generated woman, Aitana López, is a pink-haired 25-year-old. The agency created the images using Photoshop.
Persons: , it's, influencer, Euronews, Rubeñ Cruz, Aitana, Cruz, Marta Biino, Emily Pellegrini, Fanvue, Will Monange, Biino Organizations: Service Locations: Barcelona, Instagram
But TikTok is betting on livestream shopping, which has been a flop in the US. Much of TikTok's success ecommerce success has come from livestream shopping, which is an enormous market in countries like Indonesia. In the US, in contrast, livestream shopping has yet to take hold. There hasn't been much evidence of a turn toward livestream shopping in the US so far. Read more about TikTok's shopping strategy
Persons: TikTok, Instagram, Gen Z, it's, Izea, It's, Patrick Nommensen, Insider's Marta Biino, hasn't Organizations: Morning, YouTube, Facebook, Bloomberg Locations: Southeast Asia, Indonesia, TikTok
It seeks to grow TikTok Shop from $4.4 billion in sales last year to up to $20 billion this year, Bloomberg reports. It faces big challenges in the US market where livestream shopping hasn't caught on. The global roll-out of TikTok Shop has faced some setbacks, however. The major social platforms like Instagram and YouTube have struggled to make livestream shopping a habit among US consumers. If TikTok hopes to ride the livestream shopping wave to go head-to-head with Amazon, something will have to change drastically in the way Americans shop.
Persons: TikTok, Patrick Nommensen, Insider's Marta Biino, Nommensen, Instagram Organizations: Bloomberg, Morning, TikTok, Street Journal, Financial Times, YouTube Locations: Southeast Asia, Indonesia, Asia, Europe, TikTok
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