The discount store Five Below is known for its "dupes" or duplicates of high-end products.
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Its cheap products align with the dupe culture that's popular among Gen Z. Dupes — short for the word "duplicates" — look like high-end products but have much lower price tags.
As Business Insider's Jennifer Ortakales Dawkins put it, Gen Z "prefers knockoffs more than other generations" and is obsessed with getting things at a bargain.
I'm technically a Zillennial — falling between millennials and Gen Z — so I took inspiration from younger shoppers on a recent visit to Five Below.
Persons:
—, Z, Jennifer Ortakales Dawkins, I'm
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Locations:
Pennsylvania, millennials