Amazon plans to launch a new section on its site dedicated to low-priced fashion and lifestyle items that will allow Chinese sellers to ship directly to U.S. consumers, CNBC has learned.
Amazon's storefront will feature a range of unbranded items, many priced under $20, according to a presentation to Amazon sellers viewed by CNBC.
In the past, Amazon sellers in China have relied on the company's fulfillment services, called Fulfillment by Amazon, to send goods to warehouses in the U.S. before they are dispatched to customers.
The company pitched the arrangement as cost savings for Amazon sellers in China, and said merchants would be able to test new items through small-batch production.
It is unclear when Amazon intends to debut the storefront, but the presentation notes it will start accepting products this fall.
Persons:
Maria Boschetti, Boschetti
Organizations:
CNBC, Amazon, The
Locations:
New York, U.S, China, Shenzhen