On Sunday, Stanley and Target released a collection of "Wicked"-themed Quencher cups. AdvertisementTarget and Stanley released their latest limited-edition collaboration on Sunday, delighting water bottle enthusiasts and musical fans alike. The videos were reminiscent of those that appeared after Target and Stanley released their Valentine's Day collaboration in January. Savvy marketing can help StanleyThe enthusiasm over the "Wicked" Quencher collection comes after a banner year for Stanley. Courtesy of StanleyBut as the excitement around the "Wicked" collection indicates, Stanley can maintain its popularity with buzzy collaborations.

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Persons: Stanley, —, Alicia Briggs, Oz, Briggs, Quencher, Elphaba Quencher, Love, Piper Sander, Olivia Rodrigo, Barbie's, — Stanley Organizations: Shoppers, Service, Target, Business, CNBC, Influencer Intelligence, LoveShackFancy Locations: Target