FIFA, soccer’s global governing body, is close to an agreement with Apple that would give the tech company worldwide television rights for a major new tournament, a monthlong, World Cup-style competition for top teams that will be played for the first time in the United States next summer.
The value of the deal might be as little as a quarter of the $4 billion FIFA had first estimated, the people said.
It is unclear if the deal with Apple will include any free-to-air rights, meaning the entire event could be available only to subscribers of Apple TV+, a factor over which senior executives at FIFA have raised concerns.
Should the deal go through, it would be the first time that FIFA, which will stage the first expanded 48-team men’s World Cup in the United States in 2026, has agreed to a single worldwide contract.
It would also represent the latest foray into soccer for Apple, which in 2022 signed a 10-year, $2.5 billion agreement for the global streaming rights to Major League Soccer.
Persons:
Gianni Infantino
Organizations:
FIFA, Apple, FIFA’s, Major League Soccer
Locations:
United States, China