Startups like Equatic and Climeworks develop ways to remove carbon dioxide from the atmosphere. Carbon removal technologies, like those developed by Equatic, can transform businesses by helping them reduce their legacy carbon footprint. AdvertisementFor startups that want to break into the industry and market their product's integrity, they must make carbon removal measurable. The carbon credits market is highly unregulated, dotted with stories of credits sold but followed by incomplete actions and scams. AdvertisementThe biggest hurdle for carbon removal startups like Equatic and Climeworks is cost.

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Persons: Stella Kalinina, Equatic, Gaurav Sant, Sant, Jan Wurzbacher, Indroneil Ganguly, Wurzbacher, Climeworks, Edward Sanders, Sanders Organizations: Equatic, Business, University of California, Water Agency, Boeing, Microsoft, Boston Consulting Group, Washington Post, Netflix, University of Washington, Occidental Petroleum, US Department of Energy, Trump Locations: Los Angeles, Singapore, Zurich, Iceland, Louisiana, Texas