Three retail media experts discuss the unique advantages and challenges of this evolving market.
The conversation was part of Insider's event, "A New Era of Retail Media," which took place on Tuesday, September 19.
At a recent event hosted by Insider and presented by Snowflake, retail experts shared insights into how retail media is changing the advertising industry.
Argyilan added that retail media is quickly gaining in popularity because of opportunities that didn't exist in other channels previously.
But retail media is providing advertisers with opportunities to get more creative than the standard ad banner featuring a product.
Persons:
Lauren Johnson, Kristi Argyilan, Glen Conybeare, Erin Foxworthy, Conybeare, that's, Argyilan, Foxworthy, That's, It's, it's
Organizations:
Retail Media, Service, Retail, Albertsons Media, IPG Media Brands, Snowflake Inc
Locations:
Wall, Silicon, Snowflake