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Top related persons:
Kinesso - 2 IPG - 2 Philippe Krakowsky - 2 Edelman - 1 Taco Bell - 1 Brian Buchwald - 1 Buchwald - 1 Weber - 1
Top related locs:
Mediabrands Talkwaker Las Vegas Peacock
Top related orgs:
Business - 2 WPP - 2 Reprise - 2 UM - 2 eBay - 1 New York Times - 1 Google - 1 Adobe - 1

Search resuls for: "IPG's"


7 mentions found


☆ A top exec at PR giant Edelman lays out its plan to invest in generative AI
  + stars: | 2024-04-26 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. Previously, this tool used small language models and now uses generative AI and large language models, Buchwald said. Using generative AI has increased the tool's ability to predict future trustworthiness with 97% accuracy, he said. More broadly, holding companies have made significant investments into generative AI for content creation that compete with Edelman.
Persons: Edelman, Taco Bell, Brian Buchwald, Buchwald, Weber, Interpublic Group's Weber, Jay Pattisall, Forrester Organizations: eBay, Business, New York Times, Google, Adobe, Edelman, WPP Locations: Talkwaker
☆ Why Netflix, Disney, and other Hollywood companies are flocking to CES this year
  + stars: | 2024-01-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Advertising and marketing pros made up 7% of CES' attendees in 2023, per CES. Look for topics like the creator economy and the rise of artificial intelligence to dominate the conversation for advertisers, Kassan added. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. The cost advertisers pay for streaming ads is expected to decline as platforms release more inventory, particularly with Amazon unleashing ads on Prime Video. Advertisers also have more options with the fast-growing FASTs (free, ad-supported streaming TV channels), which primarily offer older TV shows and movies.
Persons: David Benioff, Weiss, Alexander Woo, Amy Reinhard, execs, It's, who'll, Patrick Pannett, Michael Kassan, Evan Spiegel, Kassan, — that's, Rita Ferro, NBCUniversal's Mark Marshall, NBCU's Peacock, NBCUniversal, Peacock, NBCU, Tanner Elton, Amy McDevitt, Ludacris, Jon Steinlauf, GroupM Organizations: Netflix, CES, Business, Consumer Technology Association, Madison Avenue, Walmart, Disney, Nexstar Media Group, Nvidia, Paramount, CTA, Tech, NBC, Bravo, Amazon Ads, Warner Bros, Magna, CTV, Hulu, Intelligence, Prime Video Locations: Las Vegas, Peacock
☆ Ad giant IPG merges embattled data unit Kinesso with media agency Reprise after major shakeup
  + stars: | 2023-09-21 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +3 min
Ad giant IPG has officially figured out what to do with its embattled data and technology unit Kinesso, which went through a massive shakeup over the summer that saw many of its top execs depart, as Insider first reported. Kinesso has now been merged with Reprise, an agency within Mediabrands, IPG's group of media-buying agencies. "We're trying to create an end-to-end media engine that fuels the rest of IPG Mediabrands," Martin told Insider. But the areas where the new KINESSO specializes in — like data expertise, technology, and AI — are expected to be a means for growth. KINESSO has about 6,200 employees, roughly a third of the 18,000 staffers Mediabrands has across its global network.
Persons: Kinesso, Jarrod Martin, IPG, Martin, Eileen Kiernan, Kiernan, Philippe Krakowsky, it's, Mediabrands Organizations: Reprise, UM, Initiative, Revenue, Bank of America Locations: Mediabrands
☆ Ad giant IPG's data arm Kinesso has gone through an executive exodus, and the unit faces an uncertain future
  + stars: | 2023-07-19 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Ad giant IPG is shaking up its data and tech arm Kinesso, and many of the unit's top execs have left. The move comes as IPG looks to cut costs from specialty services like data, a source said. Several top executives at ad agency holding group Interpublic Group's data and technology arm Kinesso have left, and now the unit faces an uncertain future, Insider has learned. IPG launched Kinesso in 2019 as a big bet on pitching marketers additional services that go beyond making and buying ads. Acxiom will remain a standalone unit that will provide data products and services to all of IPG's agencies, the source added.
Persons: IPG, Kinesso, Acxiom, Arun Kumar, Ian Johnson, Kimber Robbins, Nancy Hall, Hall, Philippe Krakowsky, Krakowsky, IPG's, they've, Dentsu, Merkle Organizations: Global, WPP, Mindshare, Reprise, UM, Agency, Epsilon Locations: Mediabrands
☆ Embattled media company Ozy's CEO Carlos Watson was arrested and faces fraud charges
  + stars: | 2023-02-23 | by ( Sindhu Sundar | ) www.businessinsider.com   time to read: +4 min
Ozy Media CEO Carlos Watson was arrested on Thursday. Watson is facing conspiracy charges in New York federal court. A New York Times report in 2021 said Ozy's other cofounder masqueraded as a YouTube executive on a call. Watson was arrested and is facing criminal charges in New York federal court, The Wall Street Journal first reported. Watson announced the company shut down in 2021, but has since said it was opening for business, with new hires.
☆ Ronaldo's Saudi switch another symbol of Chinese decline
  + stars: | 2023-01-29 | by ( Michael Church | ) www.reuters.com   time to read: +3 min
The Portuguese striker's Saudi Arabia switch following the cancellation of his Manchester United contract has highlighted a shift within Asian football that started before the COVID-19 pandemic and which continues to have a significant impact. With money pouring into clubs often owned by debt-fuelled property developers, the Chinese Super League (CSL) had been enticing an increasing number of leading players and coaches to the country since early last decade. The downturn in Chinese football has spared few. Two-time Asian champions Guangzhou FC, once Chinese football's dominant force, went into decline after their owners, developers China Evergrande, were forced to limit funding after the government restricted borrowing. With attention now squarely focused on the oil-funded riches on offer in a newly assertive Saudi Arabia, Chinese football's lustre has all but disappeared.
☆ Meta advertisers brush off Trump's potential return
  + stars: | 2023-01-26 | by ( Sheila Dang Katie Paul | Sheila Dang | Katie Paul | ) www.reuters.com   time to read: +3 min
[1/2] A logo of Meta Platforms Inc. is seen at its booth, at the Viva Technology conference dedicated to innovation and startups, at Porte de Versailles exhibition center in Paris, France June 17, 2022. REUTERS/Benoit TessierJan 25 (Reuters) - Former U.S. President Donald Trump's potential return to Meta Platform's (META.O) Facebook and Instagram is unlikely to change how advertisers spend money with the world's second-largest digital ad company, ad agency executives said. In a blog post on Wednesday announcing Trump's reinstatement, Meta said he will face "heightened penalties for repeat offenses." Trump's reinstatement, however, reinforces long-standing concerns about how social media platforms can ensure that ads don't appear next to content that marketers consider unsuitable, D'Altorio said. Ad spending on Twitter slumped in the last two months of 2022, according to Standard Media Index, which measures ad spending based on data from ad agencies.
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