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Online content creators, they say, often fail to ensure the same basic standards for treating cast and crew that more traditional entertainment sets do. However, as digital productions grow, those who work with or under creators said some could benefit from the structure seen on traditional Hollywood sets. Unlike Hollywood sets, most digital productions do not necessarily rely on union workers. Some believe the digital entertainment space — which includes a wide range of productions, including reality and scripted content — would benefit from union oversight. “Because new [digital] media has got about 15 years, the unions have 100.

Persons: ” MrBeast, Jimmy Donaldson, “, Donaldson, Mair Mulroney, “ I’ve, ”, YouTuber Dhar Mann, Scott Brown, They’ve, ” NABET, Bernie Su, Su, Lizzie Bennet, Emma, YouTubers, ” Su, Mulroney, Dhar, Mann, there’s, ” Mulroney, Neal Mohan, Brown, don’t, they’re, ” Brown Organizations: Amazon Studios, Beast, Hollywood, “ Beast, In Hollywood, Screen, American Federation of Television, Radio Artists, International Alliance, MrBeast, SAG, National Association of Broadcast Employees, Technicians, Guild of Canada, YouTube, Guild of America, VidCon, Rodeo Locations: Las Vegas , Toronto, Panama, In, Toronto

☆ Google CEO Pichai says company will 'sort it out' if OpenAI misused YouTube for AI training
▼ + stars: | 2024-05-14 | by ( Jordan Novet | ) www.cnbc.com time to read: +4 min

Alphabet CEO Sundar Pichai said Google will "sort it out" if it determines Microsoft -backed OpenAI relied on YouTube content to train an artificial intelligence model that can generate videos. The New York Times later reported that OpenAI had transcribed over a million hours of YouTube videos. Asked if Google would sue OpenAI if the startup violated the search company's terms of service, Pichai didn't offer specifics. Pichai said Google has processes in place to figure out if OpenAI failed to comply with the rules. WATCH: Alphabet CEO on report OpenAI trained GPT-4 on YouTube: We have clear terms of service

Persons: Sundar Pichai, OpenAI, CNBC's Deirdre Bosa, Mira Murati, Murati, Pichai, Apple, Bosa, We'll, GPT Organizations: Microsoft, Wall Street Journal, New York Times, Google, Google's, Astra, Apple, Developers Conference, Bloomberg, Gemini Locations: U.S, Cupertino , California

☆ How 'YouTube's resident librarian' built his business around book content, from hosting an award ceremony to a brand deal with Valentino
▼ + stars: | 2024-02-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. As the self-proclaimed "resident librarian" of YouTube, Edwards has amassed 1.3 million subscribers on his main channel and almost half a million on a second one with videos discussing books and reading. But while he's recently built a reputation as a BookTuber, Edwards didn't start his YouTube career with book videos. Between 2015 and 2020, he was more of a college YouTuber, publishing content about university life and studying tips. "The content people were generally making on BookTube was 'Books I want to read in April,' and then 'Books I read in April.'

Persons: —, Booker, Jack Edwards, Edwards, Edwards didn't, BookTok, BookTube, Harry Styles, Taylor Swift, that's, he's, I've, Valentino, It's, AdSense, — Edwards, I'm, David Nicholls, livestream, Kate Green, Universal Pictures It's, Edwards hasn't, — he's, There's, it'll Organizations: Service, BBC's, YouTube, Business, Netflix, Universal Pictures Locations: London

☆ YouTube has become one of the biggest pay TV services in the US
▼ + stars: | 2024-02-06 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

YouTube TV is now the fourth-biggest pay TV service in the US. It's here now: Its YouTube TV offering has become one of the biggest pay-TV services in the US. YouTube TV — which, like conventional pay TV, sells a bundle of dozens of channels — now has "more than 8 million" subscribers, YouTube CEO Neal Mohan announced Tuesday morning. Now comes the other part of the equation: As YouTube TV has grown, conventional pay TV has shrunk. And it's partly because some pay TV providers — like Comcast — have stopped trying to convince customers to keep or get pay TV.

Persons: —, Neal Mohan, there's Organizations: Google, YouTube, Service, Charter, Comcast, DirecTV, NFL

☆ 3 ways YouTube and Amazon are changing how brands advertise on the NFL
▼ + stars: | 2023-09-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. That's no longer the case, as platforms like YouTube and Amazon influence how some NFL ads are bought and evaluated. Here are three ways YouTube and Amazon are changing how brands advertise against the NFL. YouTube TV has over five million subscribers, its chief Neal Mohan said during a MoffettNathanson conference in May. YouTube is betting on promotions to juice YouTube TV subscribers.

Persons: YouTube —, Kasha Cacy, Neal Mohan, Jonathan Schaaf, Schaaf, Mike McHale Organizations: NFL, Brands, YouTube, Amazon, Verizon, Stagwell Media Networks, Consumers, Disney, Noble

☆ Morgan Stanley on who wins the most if TikTok is banned or blocked
▼ + stars: | 2023-03-29 | by ( Alex Harring | ) www.cnbc.com time to read: +5 min

Companies that already have short-form video platforms in place should benefit the most from any TikTok ban, according to Morgan Stanley. TikTok CEO Shou Zi Chew testified before Congress last week , when all three stocks highlighted by Morgan Stanley as potential beneficiaries closed the week higher. Nowak's $250 price target implies Meta could rally 24.6% from where it closed Tuesday. Still, the stock could see upside ahead as Nowak's price target implies shares could rally about 34% over the next year from where they ended Tuesday. His $7 target price implies Snap will drop about 37% over the next 12 months from Tuesday's close.

☆ 7 YouTubers share their takeaways and payouts from the first month of the Shorts ad revenue sharing program
▼ + stars: | 2023-03-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

On February 1, YouTube began sharing advertising revenue from short-form videos with creators. With this program, revenue from ads is pooled and then shared with creators based on their views. In February, he made about $1,455 for 32.4 million views — about $0.04 for every 1,000 views. Here's how much seven creators made in February:To determine payments on Shorts, YouTube pools revenue from the ads shown on the Shorts feed. Creating short-form content isn't something I'm passionate enough about to dedicate the time it takes."

☆ How the Supreme Court could re-shape the internet as you know it
▼ + stars: | 2023-02-24 | by ( Brian Fung | ) edition.cnn.com time to read: +11 min

Nearly 30 years of protectionsA view of the U.S. Supreme Court on February 21, 2023 in Washington, DC. The Supreme Court isn't the only one reviewing Section 230; Congress and the White House have also proposed changes to the law, though legislation to update Section 230 has consistently stalled. For skeptics of the tech industry, and critics of social media platforms, more lawsuits would imply more opportunities to hold tech companies accountable. Allowing the courts to scrutinize the tech industry more would bring it in line with other industries, some have argued. Even a 'like' could trigger a lawsuitLiability could also extend to individual internet users.

The Supreme Court for the first time in this case is scrutinizing the scope of a much-debated 1996 federal law called Section 230 of the Communications Decency Act, which protects internet companies from liability for content posted by their users. "These are not like the nine greatest experts on the internet," liberal Justice Elena Kagan said of the court's members, eliciting laughter in the courtroom. Kagan and conservative colleague Justice Brett Kavanaugh both suggested Congress might be better suited to adjust legal protections for internet companies if warranted. Conservative Chief Justice John Roberts questioned whether Section 230 should apply given that recommendations are provided by YouTube itself. President Joe Biden's administration urged the Supreme Court to revive the lawsuit by Nohemi Gonzalez's family.

☆ I'm a millennial advertising CEO and my Gen Z employees have taught me to lead with emotion first
▼ + stars: | 2023-02-09 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

I've worked as the CEO of my own advertising company since 2020, and my Gen Z employees have taught me a lot. I use a unique approach when giving constructive criticism to my Gen Z workers. When we first started, Wonderkind was made up of the exact target audience of a lot of brands — Gen Z and millennials. I spend a lot of time teaching my Gen Z employees one-on-one, but I would never change that because of the results. I've had Gen Z employees leave much earlier than I wanted, but I try to combat that by checking in frequently with my employees.

☆ YouTube-NFL deal creates new loss leader for Google, says The Ankler's Sean McNulty
▼ + stars: | 2022-12-23 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailYouTube-NFL deal creates new loss leader for Google, says The Ankler's Sean McNultySean McNulty, The Ankler correspondent, joins 'Power Lunch' to discuss if YouTube will make money from its purchase of NFL Sunday Ticket, how the math pays out for Alphabet and more.

☆ YouTube considers adding short-form videos to its YouTube Kids app, making kids' content the latest weapon against TikTok
▼ + stars: | 2022-09-07 | by ( Tom Dotan | ) www.businessinsider.com time to read: +5 min

YouTube told creators of kids' content to start thinking about short-form content for its Kids app. If YouTube goes through with adding Shorts to its Kids app, it would mark an escalation in the battle between YouTube and TikTok. "At YouTube, when it comes to kids and families, our product and policy development is always centered on the safety and well-being of kids while helping them explore their curiosity on YouTube and YouTube Kids," a YouTube spokesperson said. The company first launched its Kids app in 2015 to corral all kids' content. But YouTube, which has stricter oversight of kids' content and more of a regulatory nod, could be a safer place to experiment with short-form content.

☆ Andrew Tate banned from YouTube, TikTok, Facebook and Instagram
▼ + stars: | 2022-08-22 | by ( Morgan Sung | Morgan Sung Is A Trends Reporter For Nbc News Digital. | ) www.nbcnews.com time to read: +4 min

Andrew Tate, a self-described "success coach" who has been criticized for what many see as misogynistic advice, has been banned from Instagram, Facebook, TikTok and YouTube. A spokesperson for TikTok said on Monday that following an investigation by the platform, an account belonging to Tate has been permanently banned. "Misogyny is a hateful ideology that is not tolerated on TikTok," the TikTok spokesperson said. YouTube also banned channels associated with Tate, including the channel TateSpeech, which had over 744,000 subscribers. If it's a channel dedicated to reposting content from a banned channel, YouTube may terminate that channel as well.

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