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☆ Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand
▼ + stars: | 2024-10-15 | by ( Samantha Grindell | ) www.businessinsider.com time to read: +5 min

On Sunday, Stanley and Target released a collection of "Wicked"-themed Quencher cups. AdvertisementTarget and Stanley released their latest limited-edition collaboration on Sunday, delighting water bottle enthusiasts and musical fans alike. The videos were reminiscent of those that appeared after Target and Stanley released their Valentine's Day collaboration in January. Savvy marketing can help StanleyThe enthusiasm over the "Wicked" Quencher collection comes after a banner year for Stanley. Courtesy of StanleyBut as the excitement around the "Wicked" collection indicates, Stanley can maintain its popularity with buzzy collaborations.

Persons: Stanley, —, Alicia Briggs, Oz, Briggs, Quencher, Elphaba Quencher, Love, Piper Sander, Olivia Rodrigo, Barbie's, — Stanley Organizations: Shoppers, Service, Target, Business, CNBC, Influencer Intelligence, LoveShackFancy Locations: Target

☆ Amazon Prime Day delivery workers say they're planning to grab early-morning shifts and take toilet paper with them
▼ + stars: | 2024-07-15 | by ( Alex Bitter | ) www.businessinsider.com time to read: +5 min

Read previewAs Amazon's Prime Day approaches, one delivery driver in Texas has a strategy for handling the coming avalanche of packages. Flex workers, meanwhile, are independent contractors who are paid per shift (or "block," as the workers call them) and use their own cars to work. Some Amazon delivery workers said they peed in bottles as they faced pressure to complete their routes, BI reported in 2018. "Amazon Flex delivery partners have the freedom to take breaks and run errands during their delivery window specified in-app," Branden Baribeau, an Amazon spokesperson, told BI. AdvertisementDo you work for Amazon Flex, Whole Foods, Amazon Fresh, or another part of Amazon's retail business and have a story idea to share?

Persons: —, They're, she's, Branden Baribeau, Baribeau, Dhruv Grewal, Grewal Organizations: Service, Business, Amazon, Amazon ., Walmart, Target, Flex, Whole Foods, Babson College, Foods Locations: Texas, Alabama, Washington, Seattle

☆ Stanley Tumblers Contain Lead. Owala, Hydro Flask Pounce.
▼ + stars: | 2024-02-03 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

Read previewThe news that Stanley's insulated stainless steel cups contain lead sparked a frenzy of concern on social media about the potential health risks for consumers. Stanley acknowledged in a statement that it uses "an industry standard pellet" that contains "some lead" to seal the vacuum insulation of its tumblers. We want to assure you that Hydro Flask does not use lead in our vacuum sealing process," HydroFlask said in a post on Threads earlier this week. Marketing experts told Business Insider this is a smart strategic move for companies seeking to differentiate themselves from Stanley and win over customers. And lead is still bad for manufacturing workers and the environment — it's just not a significant health risk for Stanley customers.

Persons: —, Stanley, hasn't, Jack Caravanos, HydroFlask, Anita Rao, Rao, Bruce Clark, They're, isn't, nibble Organizations: Service, Business, New York, Washington Post, Hydro, Georgetown University, Northeastern University, NBC Locations: New York University, Oregon

☆ Stanley cup craze, explained: Why do we love these tumblers so much?
▼ + stars: | 2024-01-10 | by ( Aj Willingham | ) edition.cnn.com time to read: +5 min

On social media, Stanley collectors show off shelves of their rainbow-hued, stainless steel treasures or gush over stickers and silicone doohickies to accessorize their favorite cups. It’s no secret that good marketing — largely to women, through social media — has been behind the cups’ recent surge in popularity. Empty shelves after a sold-out Stanley cup release at a California Target in January. The habitual meets the aspirational when social media posts add a shiny, new Stanley cup to a lifestyle marked by clean, responsible, well-hydrated order. It’s a favorite cup, a new cup, a go-to cup, the cup everyone is jealous of, the cup that will solve all of life’s problems and get us closer to our ideal selves.

Persons: Stanley, —, Charles Lindsey, “, Lindsey, Brian van der, Terence Reilly, it’s, “ It’s, ” Lindsey, Ricardo Torres, they’re Organizations: CNN, Stanley, University, Buffalo School of Management, ”, California Target, Los Angeles Times, Starbucks, Milwaukee, USA Locations: California, Milwaukee

While we've been sharing the very best Prime Day deals throughout the sale, there are some great finds our editors recommend snagging right now. William Antonelli, tech reporterAmazonI'm taking this Prime Day to upgrade some of the old gadgets I've got in my house. I go through many shoes when training for marathons, and Prime Day is when I pick up a new pair or two. Last Prime Day, I purchased the Asics Men's Gel-Nimbus 24 Running Shoes. These Prime Day deals most certainly took a bite out of my wallet, but at a fraction of the price you'd normally pay for these items.

Persons: we've, they've, Lauren Savoie, Sephora, I'm, I've, William Antonelli, James Brains, Jaclyn Turner, who's, Keepa, it's, Lisa Sabatini, It's, I'd, Sarah Saril, Amazon Organizations: Amazon, Logitech, Philips, Machine, Prime

☆ 5 ways small-business owners can use Reddit as a secret weapon to build niche communities and dig up new trends
▼ + stars: | 2023-02-28 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +8 min

Small businesses can post and comment on Reddit for free. Here are five reasons small businesses should consider adding Reddit to their social-media-marketing mix. Reddit users expect authenticity, though, Cullison said: "Reddit is a platform where audiences can tell right away if a brand hasn't done their research. That makes it a valuable social-media-marketing tool for small businesses willing to experiment but that don't have large marketing budgets, Karasin said. "The best advice I can give is if you are going to put resources and effort into Reddit marketing, don't take half measures," he said.

☆ Dyson, Everlane and AirPods Pro 2: Best online sales right now
▼ + stars: | 2023-02-06 | by ( Caroline Curran | ) edition.cnn.com time to read: +5 min

Lowest Price AirPods Pro 2 $249 $199 at Amazon Apple Three years after debuting — and landing in the ears of seemingly everyone you know — Apple’s mega-popular AirPods Pro have finally gotten a refresh. Available now, the AirPods Pro 2 offer major upgrades like improved active noise cancellation (ANC), a wider range of fit options, more expansive touch controls and longer battery life. Right now, the second-gen AirPods Pro are at their lowest price yet of $199, so order now at Amazon to save on these pricey earbuds. Lowest Price Dyson Supersonic Hair Dryer $460 $400 at Amazon Dyson In addition to making your floors spotless, Dyson is a pro at styling your strands with its range of hair tools. And right now, you can snap up a brand-new Dyson Supersonic Hair Dryer for under $400, the lowest price we’ve seen at Amazon.

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