New York CNN —Taco Bell, KFC and Pizza Hut’s parent company is facing the same problem as its rivals: Fast food is getting too expensive and consumers are pushing back.
Yum Brands, which owns all three chains, reported Wednesday weaker-than-expected sales in the fourth quarter.
Meanwhile, Pizza Hut’s US sales slid 4% in fourth quarter and KFC sales were flat, with both brands’ numbers also coming in below analysts’ expectations.
Yum Brands is the third fast food company to report a disappointing earnings report as consumers more closely examine where they’re spending money.
That’s putting pressure on lower-income consumers, a vital base for fast food chains.
Persons:
Taco, Taco Bell, Pizza, Hut’s
Organizations:
New, New York CNN, Taco Bell, KFC, Yum Brands, Taco
Locations:
New York, Israel