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Search resuls for: "Hulu doesn't"


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They're pouring more money into Hollywood-style entertainment but want streamers to share more data. An industry effort is underway to standardize measurement of brand films. Brands are joining the chorus of content producers and creators demanding more audience data from Hollywood entertainment giants. Without transparency from the streamers, brands and their agencies rely on other measurements, some quantitative, some qualitative — typically a mix of things like critical reviews, social chatter, earned media, and sentiment. Most streamers don't show viewership data, so "you never really know how many people saw it," said Marc Gilbar, who leads Imagine's brands division.
Persons: Saint Laurent, who've, Gamble —, Brian Newman, REI, Hulu doesn't, Kyra Sedgwick, Paolo Mottola, Mottola, Megan Wells, who's, Ron Howard, Brian Grazer's, Marc Gilbar, Kimberly Doebereiner, Doebereiner Organizations: Hollywood, Brands, Pepsi, Companies, Procter, HBO, Unilever, Netflix, Hulu, Sundance Film, Brand Storytelling, G Studios Locations: Hollywood
Disney CEO Bob Iger must decide whether to acquire all of Hulu and fold it into Disney+. By buying all of Hulu, Disney could integrate its content into Disney+, which would make the flagship Disney streamer a formidable challenger to Netflix. "You look at the Disney+ bundle with Disney+, Hulu, and ESPN+, and it's a pretty powerful combination," Nispel told Insider. Currently, the ad versions of Hulu and Disney+ each cost $8 per month while ad-free Hulu and Disney+ cost $15 and $11, respectively. The consensus among analysts about Disney's Hulu dilemma was neatly summarized by Barton Crockett of Rosenblatt Securities, whose price target implies 26% upside for Disney.
Persons: Bob Iger, Iger, that's, Joe Bonner, Brandon Nispel, Nispel, Disney's, Wells, Steven Cahall, Cahall, Hulu, Michael Morris, He's, Morris, Disney, Will Iger, Barton Crockett, Crockett Organizations: Disney, Hulu, Comcast, Netflix, Wall, Argus Research, KeyBanc, ESPN, TAM, Rosenblatt Securities Locations: Hulu
CNN —Although the new “Hellraiser” is billed as “reimagining” Clive Barker’s 1987 horror film, it’s not like the title ever went away, raising six direct-to-video productions (the last one in 2018) after the four theatrical movies. It also fits Hulu’s strategy of premiering movies culled from well-known franchises, with “Prey” – from the “Predator” universe – among the recent examples. For those just seeking another fix of Pinhead and the Cenobites, that’s probably enough to get the job done. But once “Hellraiser” has made that, er, point, the movie feels more like a snack – or ‘bite – than a meal. “Hellraiser” premieres October 7 on Hulu.
The future of Hulu continues to be an open question as Comcast and Disney still haven't agreed on terms that will settle the company's future ownership. But Comcast executives are planning on Disney buying them out — even if they'd prefer otherwise. Disney owns two-thirds of Hulu and has an option to buy the remaining 33% from Comcast as early as January 2024. Some analysts and industry watchers have speculated Comcast might try to buy Hulu from Disney rather than the other way around. Disney could have positioned Hulu as its advertising play going forward, but CEO Bob Chapek has chosen to make versions of both Disney+ and Hulu with and without commercials.
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