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Search resuls for: "Hugimals"


2 mentions found


So as a pre-teen grappling with anxiety and depression, I turned to magazines for information and validation. What began as a quest to find a product that would calm my swirling thoughts became first a side hustle and then, in 2022, a full-time business. For nearly four years, on nights and weekends while I held full-time jobs, I worked to develop the product I wanted. I had to use savings to buy back, ship, and store more than 10,000 units of Hugimals inventory that had already been made while I decided what to do next. The company saw about $1.4 million in sales in our first full year and we're on track to grow.
Persons: Sam, Sloth, Darby, Bear, Charlie, didn't, I'd, We'd, Khidekel, we've, Hugimals, Parents.com, I'm Organizations: Cosmopolitan, Women's, Emory, QVC Locations: Columbus , Ohio, Russia, Canada, France, Sweden, Denmark
Adults are clamoring for stuffed animals, a craze that is part of a larger toy trend among adults. For some people, stuffed animals help alleviate anxiety and loneliness. She said she created Hugimals, a line of weighted stuffed animals designed to relieve stress and promote sleep, in part for herself. The stuffed animal craze is tied to a larger toy trend among adults, or, as the toy industry has labeled this group, "kidults." Weighing 4.5 pounds, these stuffed animals are designed to replicate a "calming, hugging you back" effect, she told Insider.
Persons: , it's, Marina Khidekel, Khidekel, Marcella Johnson, she's Organizations: Service, Washington Post, Wall Street Journal Locations: Canada, Legos, London
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