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AdvertisementThe rate of AI model improvement appears to be slowing, but some tech leaders say there is no wall. A fierce debate over whether improvements in AI models have hit their limit has taken hold in recent weeks, forcing several CEOs to respond. Others, including Marc Andreessen, say AI models aren't getting noticeably better and are all converging to perform at roughly similar levels. AdvertisementOne solution that companies are exploring is synthetic data, an artificial form of data generated by AI. Aymeric Zhuo, cofounder and CEO of AI startup Agemo, said that AI reasoning "has been an active area of research," particularly as "the industry faces a data wall."

Persons: Sam Altman, Fabrice Beaulieu Dario Amodei, Anthropic, Jensen Huang, Marc Andreessen, Henri Tilloy, Jensen, Justin Sullivan, Matthew Zeiler, Eric Landau, Landau, Sharon Zhou, Zhou, Daniele Panfilo, Bard, it's, Thomas Wolf, Jonathan Frankle, Ilya Sutskever, Satya Nadella, Aymeric Zhuo, Sivesh Sukumar, OpenAI, Noam Brown, It's, Adam Selipsky, Dario Amodei, Noah Berger, Anthropic's, they've, Microsoft's Copilot Organizations: Nvidia, Business, Google, French VC, Companies, Vox Media, OpenAI, Reuters, TED, Gemini, Web, Getty Companies, Investors Locations: Santa Clara

☆ The DOJ vs. Google: Breaking down the latest in the antitrust case and what it means for Chrome's future
▼ + stars: | 2024-11-21 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

AdvertisementThe DOJ has asked the judge in its antitrust case against Google to force the tech giant to sell Chrome, its massively popular browser. In August, a judge ruled Google violated antitrust laws and acted as a monopoly when it came to its search engine. Google will have a chance to respond next month with its own plan before the judge makes a ruling next year. That makes it a powerful distribution arm for Google since Chrome's default search engine is … Google. And Apple was making at least $20 billion a year by defaulting to Google Search .

Persons: Billy Bob Thornton, Trump, Elon Musk, Vivek Ramaswamy, Chelsea Jia Feng, Hugh Langley, Lara O'Reilly, Lara, Apple, Donald Trump, Matt Gaetz, Marc Rowan, Arturo Holmes, Apollo, Scott Kleinman, Jim Zelter, Morgan Stanley's, Jeff McMillan's, he's, You've, that's, Michael M, Tyler Le, Google's DeepMind, John Deere, Biden, Dan DeFrancesco, Grace Lett, Ella Hopkins, Hallam Bullock, Amanda Yen, Milan Sehmbi Organizations: Business, Justice Department, Google, Tech, Nvidia, Elon, DOJ, Microsoft, YouTube, Bloomberg, Big Tech, Trump, Getty, —, Comcast, Boston Celtics, White Locations: Los Angeles, New York, Chicago, London

☆ Google's DeepMind and YouTube built and shelved 'Orca,' a 'mind-blowing' music AI tool that hit a copyright snag
▼ + stars: | 2024-11-21 | by ( Hugh Langley | ) www.businessinsider.com time to read: +3 min

AdvertisementGoogle's DeepMind and YouTube previously built and shelved Orca, an AI music tool. Orca could generate music mimicking artists. Google trained it on copyrighted YouTube music videos. In November 2023, DeepMind announced a music generation AI model named Lyria, which was a pared-down version of the Orca project. AdvertisementSome employees who worked on Lyria and Orca left to found a new startup named Udio, which makes an AI music creation app.

Persons: Lizzie Widhelm, Taylor Swift, Orca, OpenAI, DeepMind, John Legend — Organizations: YouTube, Google

☆ The DOJ wants Google to sell its Chrome browser. Here are the winners and losers if that happens.
▼ + stars: | 2024-11-21 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

The Justice Department on Wednesday asked the judge in its antitrust case against Google to force the company to sell its Chrome browser. "Advertisers would find competitors for their business, rather than needing to pay a dominant search engine." When you open Chrome and type something into the search bar at the top, these words are automatically transformed into a Google Search. And when there's an option for users, Google pays partners billions of dollars to set its search engine as the default. For instance, if most people click on the third result, Google's Search engine will likely adjust and rank that result higher in the future.

Persons: Mehta's, John Kwoka, Judge Mehta, Bing, There's, Bill Gurley, Sridhar Ramaswamy, Neeva, Ramaswamy, Teiffyon Parry, Equativ, Parry, Ben Thompson, John Gruber, Lee, Anne Mulholland Organizations: DOJ, Google, Department, Wednesday, Northeastern University, Chrome, Lens, Google's, Gmail, YouTube, Bloomberg

☆ Verily has a December deadline to cut important ties with Google, leaked documents show
▼ + stars: | 2024-11-18 | by ( Hugh Langley | ) www.businessinsider.com time to read: +5 min

Verily has told employees it ultimately intends to become an independent company. Verily, Alphabet's life sciences subsidiary, has set a deadline of December 16 to sever multiple ties to Google, according to two people familiar with the matter and internal documents reviewed by Business Insider. Related Video How tech layoffs could affect the economyVerily, formerly known as Google Life Sciences, started life as a moonshot project inside Google X. "Verily is transitioning from Google's infrastructure to our own, as we continue to grow as an independent Alphabet company," said Verily spokesperson Steven Cooper. AdvertisementAn internal Verily FAQ for staff broached the subject of why the company didn't start Flywheel until after its products were more mature.

Persons: Verily, Steven Cooper, Larry Page, Sergey Brin, Waymo Organizations: Google, Staff, Business, Sciences, BI

☆ Former Google X employees come out of stealth with TwinMind, an AI app that hears and remembers everything about you
▼ + stars: | 2024-11-18 | by ( Hugh Langley | ) www.businessinsider.com time to read: +6 min

AdvertisementTwinMind, founded by former Google X employees, builds an AI assistant to better understand you. A startup formed from a handful of former Googlers — specifically Google X, the skunkworks lab that explores sci-fi moonshot ideas — is coming out of stealth. Related storiesWolverine originsAt Google X, George was the first machine learning scientist on Wolverine, a hearing wearable project first reported on by Business Insider in 2021. AdvertisementWhen ChatGPT launched in late 2022, George was working at JPMorgan with TwinMind cofounder and CTO Sunny Tang, a Google X alum. AdvertisementHe said they figured it out and claims the TwinMind app can run for 12 hours in the background non-stop before running out the battery.

Persons: —, Jarvis, Marvel's Tony Stark, it's, Daniel George, Dan Roth, Rocketship, Anand Rajaraman, Michael Liou, galore, George, you've, TwinMind, ChatGPT, Sunny Tang, Siri, they're Organizations: Google, Oracle, Business, JPMorgan, Android Locations: Robinhood

☆ Googlers poke fun at a policy against making election memes — by making memes
▼ + stars: | 2024-11-06 | by ( Hugh Langley | ) www.businessinsider.com time to read: +3 min

There's just one problem: they aren't allowed to make political posts, so they're being creative. As the 2024 US election unfolded, Googlers have taken to the company's internal message board — a meme generator named Memegen — to express their feelings. One of the top Memegen posts on Wednesday was a picture of a fake newspaper named "The Memegen," with the headline, "Nothing Happened. Related storiesTwo former Googlers built Memegen in 2010 as a way for employees to vent about work, life, and even their C-suite. Earlier this year, after employees used Memegen to share their thoughts on the war in Gaza, Google barred staff from making political posts, several employees told BI.

Persons: There's, Sundar Pichai, —, Raya, Sisu, Googlers, Breitbart, Donald Trump's, Sergey Brin Organizations: Google, Service, Business, BI Locations: Disney's, Gaza

☆ Google Workspace chief is stepping down, leaked memo shows
▼ + stars: | 2024-11-05 | by ( Hugh Langley | ) www.businessinsider.com time to read: +3 min

Google's Workspace leader Aparna Pappu is stepping down, per an internal memo. "I'm ready for the next opportunity at Google and stepping down from my current role as GM of Workspace," Pappu told staff last week in a memo viewed by Business Insider. Pappu said she would remain in an advisory position for Workspace before transitioning to a new role within Google. Dischler moved to a new role as Google's president of cloud applications earlier this year after 15 years working on Google's ads. AdvertisementThe shake-up comes at a critical time for Google's Workspace business as it tries to get customers to pay for new generative AI features.

Persons: Aparna Pappu, Jerry Dischler, —, Pappu, Javier Soltero, Anurag Agarwal, Yulie Kwon Kim, Dischler, Thomas Kurian, Pat McCarthy, Bob Frati, That's Organizations: Service, Microsoft, Google, Business, BI

☆ Big Tech's vanishing perks have left employees to face a stark new reality
▼ + stars: | 2024-10-31 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, Big Tech is pulling back on the freebies for its employees . The perks help recruit and retain talent and keep employees working at the office. Some Amazon employees aren't buying it. It's not all bad news for Amazon employees, though. Some Amazon employees support Jeff Bezos' controversial WaPo decision.

Persons: —, David Arky, Tyler Le, Insider's Lara O'Reilly, Rob Price, Hugh Langley, Sydney Bradley, It's, Matt Garman, Frederic J . BROWN, BI's Jyoti Mann, Ashley Stewart, Garman, Stave Huffman, Spencer Platt, Natalie Ammari, Tesla, Meta, Jenny Chang, Rodriguez, Harris, Trump, you'll, Jeff Bezos, Bezos, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi Organizations: Business, Service, Microsoft, SEC, Big Tech, Meta, Citibank, Tech, Services, Getty, Amazon Web Services, Amazon, BI, Google, Semiconductor, Intel, Washington Post, Apple Locations: OpenAI, AFP, New York, London

☆ Former Google CEO Eric Schmidt says future wars will be fought by AI drones and calls tanks 'useless'
▼ + stars: | 2024-10-30 | by ( Hugh Langley | ) www.businessinsider.com time to read: +4 min

Eric Schmidt says drones are the future of warfare, calling the use of tanks "useless." AdvertisementEx-Google CEO Eric Schmidt said future wars will be fought by AI-powered drones, and urged the US military to do away with what he called "useless" tanks. In fact, buy 10, buy 20, buy 50, buy 100." Related Video Russian vs. Western-made tanks in the Ukraine warFor almost a decade, Schmidt has advised the US government and military on technology. AdvertisementAsked about the Russia-Ukraine conflict, Schmidt said he had been surprised by innovations in drone technology.

Persons: Eric Schmidt, Schmidt, —, He's, Sebastian Thrun, Forbes Organizations: Service, Future Investment Initiative, Department of Defense's Innovation, US National Security, Artificial Intelligence, Stanford University, Troops Locations: Ukraine, Saudi Arabia, Russia, Russian

AdvertisementFor more than a decade, Big Tech companies doled out lavish perks to hire and retain a limited supply of technical talent — and some workers pushed the limits of these benefits. AdvertisementBusiness Insider interviewed tech workers and industry experts about Grubgate and the evolving relationship between Big Tech companies and staff. They also described how layoffs, efficiency drives, and tougher policy enforcement have shifted the culture at once easygoing tech companies. According to job marketplace Trueup, at least 650,000 tech workers have been cut since the start of 2023. Alongside industrywide layoffs that began in 2022, many tech companies also trimmed back the benefits on offer.

Persons: —, Meta, grifting, that's, Allison Shrivastava, it's, Googler, Mark Zuckerberg, Zuck, Patrick Mork, Wall, Mork, Dilip Rao, he's, Bruce Daisley, Daisley Organizations: Big Tech, Service, Google, Meta, US Meta, Snap, Nintendo, Twitter, YouTube Locations: Silicon Valley, Mountain View, Tupperware, US, Meta

☆ Google CEO says more than a quarter of the company's new code is created by AI
▼ + stars: | 2024-10-29 | by ( Hugh Langley | ) www.businessinsider.com time to read: +2 min

More than a quarter of new code at Google is made by AI and then checked by employees. Google is doubling down on AI internally to make its business more efficient. Business Insider previously reported that Google launched an internal AI model named "Goose." More than a quarter of new code created at Google is generated by AI, said CEO Sundar Pichai on Tuesday during the company's Q3 earnings call. AdvertisementBusiness Insider reported in February that the company had launched a new internal AI model named "Goose" to help employees code and build products.

Persons: —, Sundar Pichai, Pichai, Goose Organizations: Google, Business, Service, BI, Company

☆ Google's been on an efficiency drive. Its new CFO said it can 'push a little further.'
▼ + stars: | 2024-10-29 | by ( Hugh Langley | ) www.businessinsider.com time to read: +3 min

Google's new CFO, Anat Ashkenazi, signaled the company can do more to save money and move faster. She said leaders had done good work cutting costs, and they could "push a little further." Google is ramping up its spending on AI, and Wall Street analysts want more details. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Ashkenazi name-checked Google CEO Sundar Pichai and former CFO Ruth Porat for doing "really good work" in starting to rework Google's cost base.

Persons: Anat Ashkenazi, —, Sundar Pichai, Ruth Porat, Ashkenazi, Mark Mahaney, Pichai, Sundar Organizations: Google, Wall Street, Service, BNP

☆ Google VP Amin Vahdat leads the company in innovating with AI chips
▼ + stars: | 2024-10-24 | by ( Hugh Langley | ) www.businessinsider.com time to read: +1 min

With its core business under threat, Google has spent the past two years pouring resources into building its own AI chips. In charge of those efforts is Vahdat, one of Business Insider's 2024 AI Power List picks. Vahdat has been at the company for more than a decade and is today setting the direction for Google's silicon strategy. That also means working closely with Google DeepMind to take its breakthrough models and integrate them throughout Google's products, whether YouTube's creator tools or Google's search ads. See Business Insider's full AI Power List

Persons: Vahdat Organizations: Google, Amazon, Microsoft

☆ Lila Ibrahim helps run Google's AI 'engine room'
▼ + stars: | 2024-10-24 | by ( Hugh Langley | ) www.businessinsider.com time to read: +1 min

Since its founding in 2010, DeepMind has focused on building AI that might solve some of the world's stickiest problems, as varied as the climate crisis and protein folding. Last year, Google, which acquired DeepMind in 2014, folded the group in with the unit responsible for creating the transformers AI model breakthrough, forming what DeepMind's chief operating officer, Ibrahim, describes as "the engine room of Google in the AI era." As head of operations, Ibrahim is not only helping guide Google DeepMind's pursuit of artificial general intelligence, but she's also led several internal initiatives to use DeepMind's research for consumer applications, including several partnerships to bring AI education to schools. But DeepMind's foundational research remains a key focus of investment for Ibrahim and the company. See Business Insider's full AI Power List

Persons: DeepMind, Ibrahim, she's Organizations: Google

☆ John Giannandrea Is Apple's Main AI Leader
▼ + stars: | 2024-10-24 | by ( Hugh Langley | ) www.businessinsider.com time to read: 1 min

In June, Apple announced its entrance into the generative-AI race in the most Cupertino way possible, rebranding the technology "Apple Intelligence." Giannandrea has been shaping Apple's "AI" behind the scenes, though you won't have seen him in any of the company's flashy presentations. Known to many colleagues as "J.G.," Giannandrea, a machine-learning expert, made his name running Google's AI group. When Apple poached Giannandrea in 2018, it was seen as a major win for a company lagging behind rivals in the field. Six years later, as Apple Intelligence finally rolls out, the company is taking a practical approach to AI, but leaning into its key advantage: injecting it into the world's most popular smartphone.

Persons: Giannandrea, Apple Organizations: Apple, Apple Intelligence Locations: Cupertino

☆ Groq CEO Jonathan Ross reveals strategy to lead AI chip market
▼ + stars: | 2024-10-24 | by ( Hugh Langley | ) www.businessinsider.com time to read: +3 min

While many AI companies have focused on training large language models, Groq seeks to make them run as fast as possible using chips it developed called LPUs, or language processing units. The gambit is that as AI models get better, inference — the part where the AI makes decisions or answers questions — will demand more computing power than training will, positioning Groq to reap the rewards. Groq's special (and tightly patented) sauce is its specialized chip design says Ross. Dean asked Ross's team to design a chip based on a specific type of integrated circuit they were using, and the result was Google's first tensor processing unit, a chip designed specifically for AI. Watching the AlphaGo program land a complex "shoulder hit" move on its opponent was validation for Ross that faster inference meant better, smarter AI.

Persons: Groq, Ross, —, Google's, Jeff Dean, Dean, Ross's, Lee Sedol Organizations: Rivals, Nvidia, Google

☆ Israel’s ties with Europe strained by wars in Gaza and Lebanon
▼ + stars: | 2024-10-20 | by ( Nadeen Ebrahim | ) edition.cnn.com time to read: +11 min

Adding impetus to their effort is the fact Israeli military strikes are now hitting UN peacekeeping bases in southern Lebanon, which house European troops. European reproach of Israel reached new levels when Israeli military strikes began hitting posts of the UN peacekeeping mission in southern Lebanon. The UN has said Israel’s military has fired on its peacekeepers multiple times in recent weeks, injuring more than a dozen. ‘We have blocked everything’Italy’s Prime Minister Giorgia Meloni also condemned Israel’s actions in Lebanon, including an Israeli military strike that hit a UN peacekeeping base where around 1,100 Italian troops are stationed. In an earlier move that protested Israel’s war in Gaza, Spain, Ireland and Norway formally recognized Palestinian statehood in May.

Persons: CNN —, Benjamin Netanyahu, “, ” Hugh Lovatt, Josep Borrell, Ali Moustafa, ” Lovatt, ”, Biden, It’s, ” Borrell, Lovatt, Israel, Maya Sion, Netanyahu, António Guterres, Emmanuel Macron, “ Netanyahu, Macron, Carl Court, ” Macron, ” Netanyahu, Borrell, Guterres, Giorgia Meloni, ” Meloni, Meloni, Tzidkiyahu, Keir Starmer, of National Security Itamar Ben, Bezalel Smotrich, David Cameron, Ben Gvir, Smotrich, ” Ben Gvir’s, Chancellor Olaf Scholz, Israel “ Organizations: CNN, UN, EU, North Africa, Foreign Relations, Hamas, European Union, Red Crescent, Reuters, UNIFIL, Europe, Agence France, Presse, United Nations Interim Force, AFP, Israel, UK, Stockholm International Peace Research Institute, Foreign Affairs Council, Getty, of National Security, Finance, Sky News, DPA, Nazi Locations: CNN — Israel, Gaza, Lebanon, Israel, East, Berlin, Rafah, Egypt, United States, “, Iran, Spain, Ireland, Italy, France, Tzidkiyahu, Jerusalem, Paris, AFP, Marjayoun, Vichy, Stockholm, Germany, United Kingdom, Irish, Sion, Norway, Britain, Lebanese, Khiam, Palestine

Meta terminated employees who used $25 Grubhub credits meant for office meals on non-food items. Meta employees reacted to the news on the company's Blind channel. The Grubhub meal perk is meant to support Meta employees at locations where free meals aren't provided by a cafeteria, or when employees work into the evening. "They violated a 'follow this rule or you will be terminated' policy, and they were terminated. Another Meta employee referenced Mark Zuckerberg's "year of efficiency" strategy in assessing the recent firings.

Persons: —, Grubgate, Read, Mark Zuckerberg's Organizations: Service, Meta, Business, Grubgate, Reality Labs Locations: Meta

Meta terminated some employees who abused a Grubhub perk, a source confirmed to BI. AdvertisementMeta recently fired some employees for misusing a Grubhub meal perk, according to a person familiar with the situation. Roughly two dozen employees were terminated for abusing the company's meal credit system, this person said. This episode has been discussed at length in recent days by some Meta employees on Blind, an online workforce forum. Business Insider reviewed these Blind discussions, including screenshots of some discussions that took place in a section of the app only accessible to Meta employees.

Persons: Meta, — Organizations: BI, Service, Meta, FT, Business, Reality Labs Locations: Los Angeles

☆ The 'godfather' of driverless cars says Tesla has a major advantage in the self-driving race
▼ + stars: | 2024-10-15 | by ( Hugh Langley | ) www.businessinsider.com time to read: +7 min

Anthony Levandowski, who co-founded Google's Waymo, says Tesla has a huge advantage in data. Musk has promised self-driving Teslas for the better part of a decade. Likewise, Levandowski said he hoped for "a little more steak and less sizzle" on the substance of Tesla's self-driving technology. Related storiesYet perhaps few people understand the nitty-gritty of self-driving tech better than Levandowski. Uber's advantageWhile Tesla and Waymo compete for tech supremacy, Uber might be the frontrunner in the robotaxi race right now.

Persons: Anthony Levandowski, Google's Waymo, Tesla, Levandowski, —, Elon, that's, Musk, Uber, Donald Trump, That's, a16z, Waymo, Dmitri Dolgov, Ben Thompson, Thompson, Levandowki Organizations: Business, Google, Service, Wall Street, Wayve, General Motors Locations: Pronto

☆ 'Let chaos reign': AI inference costs are about to plummet
▼ + stars: | 2024-10-14 | by ( Emma Cosgrove | ) www.businessinsider.com time to read: +7 min

All kinds of startups are rushing into the AI inference market. AdvertisementJared Quincy Davis and his AI computing startup Foundry sell inference. And cost in inference computing is even more important than in training, Groq cofounder Jonathan Ross recently told BI. In other words, "it turns out, when you make inference cheaper, people decide to do a lot more inference," Davis said. He agrees the next few years will be wildly competitive for inference providers, but he believes the winners will be decided on merit.

Persons: —, Jared Quincy Davis, Davis, Jonathan Ross, Mitesh Agrawal, Agrawal, it's, Jensen Huang, Davis isn't, Intel Andy Grove, Sriram Viswanathan, Viswanathan, Hugh Langley Organizations: Service, Foundry, SambaNova Systems, Lambda, Nvidia, Microsoft, Business, o1, Intel, Celesta Capital

☆ Here are the best and worst-case scenarios for Google in its battle with the DOJ
▼ + stars: | 2024-10-10 | by ( Hugh Langley | ) www.businessinsider.com time to read: +6 min

AdvertisementFor years, the US Justice Department's lawsuit against Google's Search business has been largely ignored by Wall Street and even many of Google's employees. They also include sharing some of Google's search data with rivals. The DOJ is also considering cracking open Google's search index and forcing it to share data, including the nitty-gritty of how Google ranks website quality. The DOJ said this could include the models used for Google's AI Search features. AdvertisementThe DOJ has said it's also weighing a proposal that websites can opt out of Google's AI training and from appearing in AI search results altogether.

Persons: —, Department's, Bernstein, Amit Mehta, Dan Morgan, monetization, Max, Morgan, Dan Ives, Liz Reid, Marissa Mayer, it's, It's Organizations: US Justice Department, Google, Analysts, Service, Google's, Wall, DOJ, Apple, European Union, Chrome, Wedbush, Tech, Media, Finance, Sunshine Locations: European, Europe

☆ Google Search's new AI makeover is the latest change the rest of the internet needs to navigate
▼ + stars: | 2024-10-04 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

In today's big story, Google Search is going to look a whole lot different thanks to generative AI . According to Rhiannon Bell, the vice president of user experience for Google Search, it's a "pretty dramatic shift from where we were before." AdvertisementAnd yes, in case you were wondering if it was coming, Google is going to start putting ads in its AI Search results — but only when Google deems them relevant. Google's new AI-organized search results GoogleSearch's revamp addresses a big concern for the rest of the internet. One survey conducted earlier this year found 60% of people who used Google's AI search found it more effective than non-AI powered Search.

Persons: —, Morgan Stanley, Tyler Le, Hugh Langley, Tech's, Hugh, Rhiannon Bell, Gen, Jenny Chang, Rodriguez, Ned Davis, Kalshi, Andy Jassy F, Carter Smith, Chelsea Jia Feng, Andy Jassy, Marc Andreessen, he's, Alyssa Powell, dockworkers, hasn't, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Business, Service, Costco, Tech, Google, Getty, Ned, Ned Davis Research, CFTC, Bloomberg, Getty Images, Amazon, LinkedIn, YouTube, EU . US Department of Labor Locations: China, San Francisco, EU, New York, London

☆ Google Search is about to see 'a pretty dramatic shift'
▼ + stars: | 2024-10-03 | by ( Hugh Langley | ) www.businessinsider.com time to read: +5 min

A Google VP said the updates are "a pretty dramatic shift from where we were before." Advertisement"From a user perspective, this is a pretty dramatic shift from where we were before," said Rhiannon Bell, vice president of user experience for Google Search, in a roundtable with reporters. Of course, it leads to questions about how Google Search rankings — an ever-changing, ever-elusive algorithm — will work with these new formats. Using Google Lens to searchGoogle is upgrading Lens, a feature that uses the phone camera to search for information about what it sees. "Today, 20% of all Google Lens searches are actually shopping-related, which is pretty interesting," said Lens product director Lou Wang.

Persons: —, Rhiannon Bell, Bell, Lou Wang Organizations: Google, Google VP, Service, Google's, Lens Locations: Lens

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