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The NAACP plans to spend $20 million encouraging Black Americans, a critical voting bloc in the presidential race, to turn out to vote across 12 states this fall. The NAACP’s campaign is not geared toward benefiting specific candidates, but rather is designed to broadly mobilize and educate Black voters ahead of the 2024 election. The group plans to engage more than 14.5 million Black voters. While Black voters traditionally overwhelmingly support Democrats, the margin of victory and turnout levels among the group can make a major difference. By comparison, exit polls across those same states showed President Joe Biden won 89% of Black voters, compared with 9% for Trump.
Persons: Georgia —, ” Derrick Johnson, , Kamala Harris, Donald Trump, Harris, Joe Biden Organizations: NAACP, Black Americans, NBC, Black, , White House, Howard University Initiative, Public, Trump Locations: Arizona, North Carolina , Michigan, Nevada , Pennsylvania, Wisconsin, Georgia, Arizona , Georgia, Michigan, Nevada , North Carolina , Pennsylvania
Yet while Black swing-state voters are largely lined up behind Harris, there are some important differences among subsets of the Black vote. Meanwhile, Black swing-state voters with college degrees support Harris over Trump by 73 points, while Black voters who aren’t college graduates support Harris over Trump by 68 points. Just over a quarter (26%) of men under 50 without college degrees said they’ll vote for Trump, compared with 67% who said they’ll vote for Harris. The Black voters polled most closely associated Harris with policies on abortions rights and reproductive health care (28%) and economic policies (26%). “And if they aren’t learning what Black voters are thinking, they’ll continue to be driven” by reporting and polling that doesn’t delve as deeply into Black opinion.
Persons: Kamala Harris, undecideds, Joe Biden’s, Harris, Donald Trump, Biden, , , Dana Williams, ” Williams, Trump, Harris ’, they’ll Organizations: Black, Howard University Initiative, Public, Trump, Initiative, Graduate School, Howard University, Trump ., Howard Initiative Locations: Black, Arizona , Georgia, Michigan, Nevada , North Carolina , Pennsylvania, Wisconsin, Gaza, Trump
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