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Ceasar Bacarella v. Prime HydrationThe issue: In this case, Caesar Bacarella, the Florida-based owner of a line of sports supplements and apparel called Alpha Prime and protein brownies called Prime Bites, accuses Prime of trademark infringement. Hi-Tech Pharmaceuticals v. Prime HydrationThe issue: In a trademark suit filed in June, Hi-Tech Pharmaceuticals, a Kentucky-based company, accused Prime Hydration of "unfair competition" and "infringement." What's next: Prime filed a motion to dismiss, which the judge granted on several technicalities. AdvertisementRefresco Beverages US v. Congo Brands and Prime HydrationThe issue: Refresco Beverages, a bottler for Prime, filed a lawsuit in Delaware against Prime Hydration and its parent company, Congo Brands. US Olympic & Paralympic Committee v. Prime HydrationThe issue: The Olympics committee alleges the company used various Olympic trademarks reserved for its beverage sponsor, Coca-Cola.
Persons: , Logan, KSI, Refresco, Agrovana, Prime's, Paul, Howard Telford, Read, forbearance, What's, Castillo, Elizabeth Castillo, they're, dink, Ceasar, Caesar Bacarella, Kennedy, mislabeling, hasn't, Kevin Durant Organizations: Service, Business, Bloomberg, Agrovana, Alpha, Tech Pharmaceuticals, Nutrition, Energy, Centers for Disease Control, Refresco, Congo Brands, Google, Paralympic Locations: Massachusetts, NielsenIQ, Euromonitor, United States, California, Florida, Kentucky, New York, Delaware, Congo, Chancery, Philadelphia, Colorado
Gatorade's newest drink doesn't contain Gatorade
  + stars: | 2023-09-07 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +5 min
The PepsiCo-owned brand, best known for its fruit-flavored sports drinks like Fierce Grape or Frost Glacier Cherry, is adding Gatorade Water. It’s a major bet that the brand can tap into the growing “functional water” category (i.e. Specifically, alkaline water is a water that has a higher pH level than tap water. Gatorade Water has pH levels of 7 and higher. Other popular brands include Nestle-owned Essentia and two other PepsiCo-owned brands including LIFEWTR and Propel, a flavored water, that the company sees Gatorade Water being “complementary” to.
Persons: Cherry, Michael Del Pozzo, it’s, Del Pozzo, , , Malina Malkani, Leana Wen, ” Howard Telford, ” Telford, Gatorade’s Del Pozzo, ” Del Pozzo Organizations: New, New York CNN, PepsiCo, Gatorade, Academy of Nutrition, CNN, George Washington University, Coca, Nestle Locations: New York
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