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The Gap comeback that might actually be working
  + stars: | 2024-10-02 | by ( Cathleen Chen | ) edition.cnn.com   time to read: +21 min
Designer Zac Posen — now creative director at Gap Inc., at the Vanity Fair Oscar party in March 2024. Danny Moloshok/ReutersSince 2014, the Gap brand has nearly halved its presence in North America, going from 968 stores in the market to 472 as of February. It makes up about 20% of overall Gap Inc. revenue, while Old Navy accounts for more than half. Before Gap, Posen was on track for a similar trajectory to Mizrahi’s. They started by redefining the positioning of each brand: Gap as a pop culture brand.
Persons: CNN — Zac Posen, Richard Dickson, Posen, Donald, Doris Fisher, Mickey Drexler, Drexler, Uniqlo, Zac Posen —, Danny Moloshok, Sonia Syngal, Dickson, Barbie, Troye Sivan, Da’vine Joy, Anne Hathaway, ” Posen, won’t, Zac, Isaac Mizrahi, , Gabriella Santaniello, Mizrahi, Zac Born, Saint Ann’s, Lola Schnabel, Julian Schnabel, Lena Dunham, Nicole Miller, Naomi Campbell, Grimm, , Da'Vine Joy Randolph —, Jamie McCarthy, Yucaipa, Ron Burkle, Sean Combs, Zac Posen, Neiman Marcus —, Zac Posen — that’s, Zac Posen’s, it’s, Paco Rabanne, Patrick Robinson, Ye, Julie Gilhart, Gilhart, ” Dickson, Bernadette Peters, , Harrison Ball, Ryan Murphy, ’ ”, TJ Maxx, Kennedy, Anne Hathway, Pietro S, Robert, William Fisher, didn’t, Mark Breitbard, Horacio Barbeito, Chris Blakeslee, Goodman, Stephanie Keith, Da’Vine Joy Randolph’s, Sivan, Hathaway, Julia Fox, influencer, Lee Peterson, hasn’t Organizations: The, Fashion, CNN, Old Navy, Inc, New Yorker, Gap Inc, Navy, Banana, Reuters, Mattel, Hollywood, Xcel Brands, QVC, Saint, Metropolitan Museum of Art, Central Saint Martins, New York Times, Centric Brands, Barneys, New York City Ballet, Swans, Disney, rockstar, Old, America ., Collins Group, Vogue, Bloomberg, Council of Fashion Designers of America, New York, Dôen Locations: Posen, San Francisco Bay, New, Banana Republic, Athleta, San Francisco, Oxford, Zara, North America, Asia, China, Republic, New York City, American, London, Bloomsbury, Balthazar, SoHo, Rome, Italy, New York, America, America . Banana
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