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☆ Bestselling author Minda Harts just adapted her book to the screen. Here are her tips for succeeding in Hollywood.
▼ + stars: | 2024-11-08 | by ( Olivia Singh | ) www.businessinsider.com time to read: +7 min

Author Minda Harts said that stars like Issa Rae inspire her as she steps into Hollywood. Harts, whose debut novel was recently adapted into a short film, said that networking is key to her success. That book led to a short film adaptation, an upcoming psychological thriller about the workplace starring "The Proud Family" actor Kyla Pratt as Harts. Like Rae, Harts wants to diversify her portfolio. If we all can ask ourselves that in every part of the production process, then I think we'll have a more equitable Hollywood," Harts said.

Persons: Minda Harts, Issa Rae, Harts, it's, —, Kyla Pratt, Rae, Marla Aufmuth, Valeisha Butterfield, Johnny Nunez, WireImage Harts, Dalvin Adams Harts, Reese Witherspoon, Witherspoon, Daisy Jones, She's, Reese Organizations: Hollywood, Service, YouTube, America, Seed Media, Arts Productions, Texas Conference, Women Locations: Vegas, Hollywood, Harts

☆ Issa Rae Reveals Skills That Made Her Profitable, Red Flag in Business
▼ + stars: | 2024-10-06 | by ( Joi-Marie Mckenzie | ) www.businessinsider.com time to read: +9 min

"Insecure"/HBO"I'm a coffee shop girl," the LA native told Business Insider in September during New York Fashion Week. I'm braving myself for the day," Rae continued. "A red flag is just the sensitivity; you can always tell when people aren't being honest with you." Advertisement"The first day will always be spent procrastinating or finding things wrong and reasons I can't start, and I need to allow for that day," Rae added. "So, I recognize the perfect amount of time is three days, and by that third day, I'm off."

Persons: Issa Rae's, Issa Dee, It's, millennials, Rae, Justin Bieber, Chloe, Halle, Issa Rae, Rae friended, Barbie, Max, Gallo, Hannah Diop, I'm, I've, Deniese, that's, Deniese Davis, Davis, Rae's, She's, Talitha Watkins, she's, Z, it's Organizations: LA, Business, New York, YouTube, Facebook, Atlanta Records, WarnerMedia, Sienna Naturals Locations: Inglewood, Los Angeles, The, SoHo, New, Hilltop, California, San Francisco, LA, Miami

☆ Issa Rae is launching a new company to connect brands with diverse creators, with Pepsi, Chili's, and more already on board
▼ + stars: | 2024-05-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Issa Rae is adding to her business ventures with a new company, Ensemble, to connect brands with diverse creators. The company seeks to attract ad spending by connecting brands with a network of 50 up-and-coming creators, including Leo Gonzalez, Mark Phillips, and Drew Afualo. Ensemble is separate from Rae's media and entertainment company, Hoorae Media, which was formed in 2020 out of Issa Rae Productions. In addition to Rae's TV and film production label, Hoorae encompasses a marketing arm, Fête; a management company, ColorCreative; and an audio division, Raedio. "We want Ensemble to be seen as a general market company," McKay said.

Persons: Issa Rae, Leo Gonzalez, Mark Phillips, Drew Afualo, It's, Issa Rae Productions, Sienna, Rae, Ian Schafer, Matt Berger, Keith Lee, Schafer, Garrett Manet Montrel McKay, McKay, We're, Dallas Turner, Popeyes, influencers, Montrel McKay, Bud Light, we're Organizations: Pepsi, Hoorae Media, Raedio, Sienna Naturals, Business, Ensemble, Hoorae, PQ Media

☆ 13 Hollywood production companies making brand films that streamers like Netflix and Apple want to buy
▼ + stars: | 2023-08-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +11 min

said Marc Gilbar, who runs the brand division at Imagine Entertainment. Some are also looking to brand films to offset some of the revenue they're losing in the dual Hollywood strikes. (Brand films are often unscripted and thus aren't governed by the Hollywood unions.) They also see brand work being a positive for below-the-line workers who are idled by the work stoppage. Led by EVP Kate Oppenheim, Tribeca Studios' projects have included "We Could be King" (ESPN2) for Dick's Sporting Goods and P&G's Queen Collective series (BET).

Persons: Ben Silverman, Issa Rae's Hoorae, Kevin Hart's Hartbeat, Julian Jacobs, we've, Marc Gilbar, Samuel L, Jackson, Emma Stone, Zac Ryder, Olivia Wilde, Laurene Powell Jobs, Caitlin McGinty, It's, James Gay, Rees, Paul Martin, Kevin Hart's, Hart, Hartbeat, Brian Price, Chase Sapphire, Procter, Reese Witherspoon, Zoe Fairbourn, Ron Howard, Brian Grazer's, Ron Howard's, Bryce Dallas Howard, Gilbar, Rocco DiSpirito, General Mills, Rupert Maconik's Saville, Werner Herzog, Barry Levinson, Sugar23, Oscar, Michael Sugar, Trevor Noah's, he's, Kennedy, Matt Rotondo helms, Sugar, Mike Beck, Alexa Conway, Trevor Noah, Kate Oppenheim, HBO Max, Paul McCartney, Mary McCartney Ventureland, Kerstin Emhoff, Paul Hunter, John Battsek, Stacy's Pita Chips, Will, Jada Pinkett, REI, Gargi Organizations: Hollywood, Brands, Mattel, Netflix, Apple, UTA, Imagine Entertainment, Producers, Adobe, IBM, Anonymous, HP, Afghan Girls National Soccer Team, Showtime, Pepsi Boardwalk Pictures, Relativity Media, Super, Pepsi, REI, Unilever, Marriott, Surf League, Major League Soccer, Sam's, Gamble, Weinstein Co, Hulu, Imagine, Paramount, Saville Productions, Disney, Time Studios, Procter & Gamble, Anheuser, Busch, InBev, CAA, Studios, MSNBC, ABC, NBC, Tribeca Studios, Dick's Sporting Goods, HBO, CNN, Mobile, Stacy's, Everest, Vice Studios, Westbrook Media, Meta, Logitech, Samsung Locations: Hollywood, Subway, Magnolia

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