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☆ I ran my first marathon. Here are 6 things I did that set me up for success, and 1 that nearly sabotaged me.
▼ + stars: | 2024-11-05 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +7 min

The 2024 New York City Marathon was the first marathon I ever ran. AdvertisementAfter years of spectating at the New York City Marathon, I finally ran my first one in 2024. I signed up because completing a marathon, especially as a runner living in New York, felt like a big bucket-list accomplishment. Julia PugachevskyInitially, I didn't have a time goal; I just wanted to be able to run the whole marathon. I set up things to look forward toHolding up a sign my friend made me at our post-marathon dinner.

Persons: carbo, —, Julia Pugachevsky, Deadlifting, squats, Brooks Glycerin, Michael Mazzara, I've, Hokas, Brooks, Gu, Pugachevsky, Jena Brown, me carbo, Milica McDowell, I'd, Julia Pugachevsky I'm Organizations: York City Marathon, Service, New York City Marathon, Gatorade Locations: York, spectating, New York, Brooks, Central Park, caffeinated

SKIP AHEAD Methodology | How we tested Hoka walking shoes | The best Hoka walking shoes | What’s so great about Hoka sneakers? How we tested Hoka walking shoesWhile testing Hoka walking shoes, we considered the following factors:Activity: We wore each sneaker while walking varying distances and for varying periods. Arch support : There are two main categories that shoes fall into: cushioning shoes and stability shoes. Material : We tested Hoka walking shoes between July and September to see how well they regulated our feet’s temperature. The best Hoka walking shoesAll the Hoka walking shoes we tested and recommend below are available in men’s and women’s sizes, as well as standard and wide widths.

Persons: I’ve, Hoka, it’s, Dr, Anne Sharkey, North Austin Foot, Sharkey, they’re, Cory Fernandez, Fernandez, “, ”, Zoe Malin, There’s, Jordan Bowman, Bowman, wasn’t, That’s, Hoka’s, Nikki Brown, ” Brown, Mili Godio, Brown, Lindsay Schneider, “ They’re, Schneider, Bianca Alvarez, ” Alvarez, Alvarez, Hokas Rebecca Rodriguez, Rodriguez, Rodriguez’s, Zoe Malin What’s, “ Hoka, Brooks, Max, Glycerin Max, there’s, TikTok Organizations: NBC, North Austin, Institute, Zappos, Hoka Clifton, Clifton, Bondi, Transports, Brooks, Nike, Facebook, Twitter Locations: New York City, cushioning, men’s, New York

☆ Ruzwana Bashir Is Quietly Connecting the Tech World
▼ + stars: | 2023-11-16 | by ( ) www.businessinsider.com time to read: +18 min

Story by Melia RussellPhotography by Lelanie FosterRuzwana Bashir is ransacking her kitchen cabinet for just the right tea. Bashir wears an Erdem floral-printed bra top, Erdem skirt, Giuseppe Zanotti shoes, Old Jewelry earrings along with her own bracelet and ring. "Part of building a business was going out and sharing what you were doing with the world," Bashir says. For years Bashir's startup had been building muscle around these capabilities; now it had an eager audience. Eating at acclaimed restaurants is fine, but Bashir prefers the more-intimate affairs at tech executives' homes because, she says, "you can stay longer."

Persons: Melia Russell, Lelanie Foster Ruzwana Bashir, Peek, She's, she's, Andy Warhol, Picasso, Bashir, I'm, Andreessen Horowitz, Jack Dorsey, Eric Schmidt, Goldman Sachs, Giuseppe Zanotti, Lelanie Foster, Bashir isn't, Elon Musk, Ronan Farrow, Roelof Botha, Mustafa Suleyman, we've, Bennett Miller, Capote, " Miller, —, doesn't, didn't, Madeleine Albright, Tom Ford, Jared Cohen, Oskar Bruening, Forbes, Mark Zuckerberg, I've, Bashir wasn't, Travis Kalanick, Adam Neumann, Ty, Emily Weiss, Bashir refashioned, Donald Trump, Bruening, Laurence Tosi's, Miller, Beyoncé, shrugs, Anna Wintour, Anna, we're, Taylor Swift, Katie Haun, Marc Benioff, Reid Hoffman, Marissa Mayer, Dick Costolo —, Cohen, Katherine Maher, Maher, Daniel Kahneman, It's, Radel, Becky Akinyode, Elaine Winter, Tiffany Bloomfield, Dela, Chad Hilliard, Enmi, Kenny Aquiles Ulloa, Cyrenae, Madison Perez, Aidan Lapp, Bashira Webb, Bryan Erickson, Jinyoung Chang, Rodriguez, Rebecca Zisser, Claire Landsbaum, Emma LeGault, Joi, Marie McKenzie, Conner Blake, Kyle Desiderio, Victoria Gracie, Nicole Forero, Virginia Alves Organizations: Google, Museum of, Business, Elon, Vogue, Roelof, Oxford University, Oxford Union, Blackstone Group, Harvard Business School, Studios, Web, Young, Organization, Dela Revoluciøn, Enmi Yang Digital Tech Locations: Manhattan, SoHo, Bahamas, United States, Balthazar, England, Israel, Petra, Istanbul, Elle, Utah, COVID, Salt Lake City, Costa Rica, Atlanta, WestCap

☆ 6 sneaker trends to keep in 2023 and 2 to leave behind
▼ + stars: | 2023-01-06 | by ( Danni Santana | ) www.businessinsider.com time to read: +1 min

Pair performance shoes with casual wearHokas HOKA ONE ONEChunky performance shoes are now firmly part of casual wear. So expect to see more Hoka One One, Asics, On, and Salomon shoes on feet in 2023 in and out of the gym. "What's interesting is the brands are very performance focused. Another good example of this trend is the Salomon XT-6. "The Salomon XT-6 is a big shoe for 2023 for the simple fact that you get a nice, comfortable shoe that appeals to lots of different consumers, " Bryce Moore, a sneaker and fashion Youtuber, said.

☆ Stylists reveal 6 sneaker trends that are in and 2 that are out for 2023
▼ + stars: | 2023-01-06 | by ( Danni Santana | ) www.businessinsider.com time to read: +1 min

☆ Footwear startup Gales nears $4 million raise in a bid to become the Nike for nurses and doctors. 'What Nike has built for the athlete we're looking to build for the standing professional.'
▼ + stars: | 2022-09-15 | by ( Matthew Kish | Ben Tobin | ) www.businessinsider.com time to read: +5 min

"What Nike has built for the athlete we're looking to build for the standing professional," he told Insider. It raised a $2.1 million round in September 2021. Kizik, which makes slip-on sneakers and is backed by Nike, raised a $20 million round, and Hilma, which makes running shoes for women, raised a $3 million round. Courtesy GalesA $434 million market rife with opportunityAccording to NPD Group, the market for "occupational footwear" increased by 28% in 2021, to $434.4 million. He also founded and exited the footwear brand Rob McAllan, which sold dress shoes designed to perform more like sneakers.

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