But one feature of the new button seems tailored for Apple's Gen Z audience. Advertisement0.5x selfies are all the rage with Gen Z. Advertisement"The new camera control alongside larger screen and improved battery performance will cement the iPhone 16 Pro Max as the top choice for Gen Z consumers," Al Jumaily said. "Gen Z is not a homogenous group," said Shantanu Dutta, a marketing professor at USC's Marshall School of Business. "The benefits desired by Gen Z users differ from country to country."

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Persons: —, Gen Z, Gen, Monica Hillison, Hillison, Abdul Al Jumaily, Max, Al Jumaily, Shantanu Dutta, Dutta Organizations: Service, Business, Consumer, Virginia Tech, Apple, USC's Marshall School of Business, Gen Locations: Asia, India