A bridal look from Collina Strada, presented at New York Fashion Week in September 2022.
Aurora Rose/ShutterstockA bridal look from Sandy Liang, presented at New York Fashion Week in February 2023.
Avalon/dpa/picture alliance/Sipa USAMillennial and Gen-Z brides-to-be like de Quesada are no longer shopping for just a wedding dress, but an entire wardrobe for pre- and post-wedding events.
That breadth is propelling the global bridal wear market, which is projected to grow at a rate of 3.5 percent annually and is expected to reach $83.5 billion by 2030, according to the Global Bridal Wear Market Industry report.
Efren Landaos/Sipa USAFor an emerging designer like Wiederhoeft, bridal is something of a safety net, serving as “a floating line of credit” for the rest of their business.
Persons:
—, Christyne de Quesada, ” de Quesada, “, ShuShu Tong, Vera Wang, Gabriella Arango, Gucci, Collina Strada, Aurora Rose, Sandy Liang, de Quesada, it’s, ”, Caroline Crawford Patterson, Dua Lipa, Simon Porte Jacquemus, Marco Maestri, Arnold Jerocki, Crawford Patterson, Anthropologie, It’s, Jackson Wiederhoeft, Wiederhoeft, “ It’s, Efren, Millennials, Hillary Taymour, Taymour, JP Yim, Andrew Kwon's, Rodin, Andrew Kwon, Kwon, Brigitte Chartrand
Organizations:
The, Fashion, CNN, New York, Avalon, Cion Investment Corp, Abercrombie, Fitch, Census Bureau, Pew Research Center, Designers, ” Retailers, Ssense
Locations:
Venice, Italy, Mexico City, Miami, Shanghai, Florida, Dua, Charleval, France, New York, New, New York City, “, Ssense