Shares of Hershey climbed as much as 15% during Monday morning trading after Bloomberg reported that Mondelez is attempting another takeover of the chocolate company.
Since its founding in 1894 by Milton Hershey, the company has remained independent, despite takeover attempts and even a strategic review in 2007 by its board.
Hershey's dual-class structure gives holders of its Class B common stock, largely held by the Hershey Trust, 10 votes for every share.
As a result, the Hershey Trust has "substantial control" over the company's future, according to a research note from J.P. Morgan analyst Ken Goldman published Wednesday.
That is what happened in 2002, after the Hershey Trust announced it planned to sell its controlling interest in the company to Wrigley.
Persons:
Hershey, Mondelez, Honey, Hershey's, Milton Hershey, Morgan, Ken Goldman, Mars
Organizations:
Bloomberg, Hershey, Cadbury, Hershey Trust, Wrigley, Orphans, Consumer, &' $
Locations:
Mondelez, J.P, Pennsylvania, Dauphin