DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
— - 2 Heracles Capital - 2 Gigi - 1 Adam Epstein - 1 Epstein - 1 Gigi Gigi Gigi - 1 Omnicom - 1 Capital - 1
Top related locs:
Rosco iPhones EU
Top related orgs:
Service - 2 Business - 2 Heracles - 2 Amazon - 1 Amazon's - 1 Wall - 1 Amazon Marketing - 1 AMC - 1

Search resuls for: "Heracles Capital"


4 mentions found


☆ How a new adtech firm aims to help Amazon steal TV budgets
  + stars: | 2024-06-27 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. The firm also provides advertisers with granular metrics like the incremental reach of a TV ad campaign, Epstein said. AdvertisementAs third-party cookies go away, Gigi's pitch plays up brands' first-party data to create more effective Amazon ads. For example, a Shopify merchant can analyze data from their Shopify website with Amazon data to find audiences to target with ads. Gigi wants to work with agenciesThe bulk of Amazon ads are bought using traditional shopper marketing dollars, but Epstein said that his firm is squarely focusing on TV ad budgets.
Persons: —, Gigi, Adam Epstein, Epstein, Gigi Gigi Gigi, Omnicom, Capital, adtech execs, Mike Baker, Rosco Hill Organizations: Service, Amazon, Business, Amazon's, Wall, Amazon Marketing, AMC, Ascential, Ascential's, Golden Ventures, AperiamVentures Locations: Rosco
☆ Read the 19-page pitch deck ex-Meta staffers used to raise $1 million for their comedy startup
  + stars: | 2024-03-13 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Danny Frenkel, the CEO of comedy startup PunchUp Live, said the industry had a pretty standard path to success. Comics would aim to score a special on Comedy Central, Netflix, or HBO to become a big headliner at large venues. But Frenkel said the problem was comedians were '"renting" those audiences from social-media platforms. PunchUp helps comedians navigate social-media platforms like Instagram, TikTok, and YouTube. Check out PunchUp Live's 19-page pitch deck:Note: PunchUp redacted financial projections originally included in the deck.
Persons: Danny Frenkel, Frenkel, Alex Dajani, Steve Byrne, Sam Morril, Rachel Feinstein, Mark Norman, PunchUp, Morril, he's, " Frenkel, Meta Ray, Heracles Capital Organizations: Comedy Central, Netflix, HBO, Business, YouTube, Meta, Reality Labs, Heracles, Hustle Fund, Evil Twin
☆ Apple was just forced to crack open its App Store — but the changes are already being called 'hot garbage'
  + stars: | 2024-01-27 | by ( Hasan Chowdhury | ) www.businessinsider.com   time to read: +6 min
Apple just did something unthinkable: it opened up its App Store. AdvertisementApple's absolute rule over the App Store has just been broken for the first time since its launch in 2008. Developers in the EU could previously only sell apps through Apple's App Store. It means developers can simply bypass the App Store. Did... did Apple just introduce the equivalent of Unity's runtime install fee... but for all iOS app developers in the EU?!
Persons: —, Peter Kafka, Apple, Tim Sweeney, Tim Sweeny, Rachel Luna, Stringer Apple, Sweeney, Nikita Bier, Eric Seufert, Heracles Capital, Seufert, Ashley Gullen, Z7KMiWEqmD — Ashley Gullen Organizations: Apple, Service, European Union, Digital, Epic, Microsoft, Valve, Heracles, European, Unity, European Commission Locations: iPhones, EU
☆ The 19 most promising advertising and marketing tech startups of 2022, according to VCs
  + stars: | 2022-09-27 | by ( Lara O'Reilly | Elizabeth Pham Janowski | Julie Bort | ) www.businessinsider.com   time to read: +24 min
Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.
0 next >>
Total: 4