Celeste Evanovich, a 28-year-old tattoo artist and content creator, said she has noticed an influx of Gen Z brides souring on their tattoos.
'Clean girl' aestheticEvanovich said the influx in bridal tattoo regret could be caused by the "clean girl aesthetic", a beauty trend which first blew up on TikTok in 2022.
Evanovich pointed out TikTok videos where some women said their tattoos made them feel like they couldn't achieve a "clean" look.
freemixer/Getty Images"The clean girl aesthetics and weddings go hand and hand.
There's the age-old expectations for women to be pure on their wedding day, wearing bright white," Evanovich said in the video.
Persons:
—, Celeste Evanovich, souring, Evanovich, @smoneyyz, I'm, Stu Hepcat, Pollyana Ventura, Hepcat, it's, Samantha Jane, Samantha, Ariana Grande, Dalton Gomez
Organizations:
Service, Business, NBC, Pew Research Center
Locations:
Glasgow, Scotland, New York