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Oxford University Press announced Monday that “brain rot” — the catch-all term for bizarre and semi-unintelligible extremely online language — is its 2024 word of the year. "These communities have amplified the expression through social media channels, the very place said to cause 'brain rot,'" Oxford Languages President Casper Grathwohl said in a statement. Between 2023 and 2024, the term “brain rot” increased in usage frequency by 230%, according to Oxford University Press. The term is often used in "a humorous or self-deprecating manner by online communities," Oxford University Press said. Just as it has in years past, Oxford University Press said it again enlisted the public’s help in choosing its word.
Persons: Henry David Thoreau’s, Walden, Gen Z, Casper Grathwohl, , ” Grathwohl, Organizations: . Oxford University Press, Oxford University Press, Alpha, Gen Alpha, Oxford
Oxford’s Word of the Year Is ‘Brain Rot’
  + stars: | 2024-12-01 | by ( Jennifer Schuessler | ) www.nytimes.com   time to read: 1 min
It’s not just you. Oxford University Press, the publisher of the august Oxford English Dictionary, is also going a bit fuzzy between the ears. After digging through its enormous database, it has chosen “brain rot” — specifically, the kind brought on by digital overload — as its 2024 Word of the Year. It’s been quite a journey for “brain rot,” which triumphed over a shortlist of contenders including “lore,” “demure,” “romantasy,” “dynamic pricing” and “slop.” According to Oxford, its earliest known appearance was in 1854, in “Walden,” Henry David Thoreau’s classic account of moving alone to a cabin in the woods. “While England endeavors to cure the potato-rot,” Thoreau lamented, “will not any endeavor to cure the brain-rot, which prevails so much more widely and fatally?”
Persons: It’s, , “ Walden, ” Henry David Thoreau’s, ” Thoreau, Organizations: Oxford University Press, Oxford Locations: , England
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