In 2018, The Pink Stuff was little more than a home cleaning product with a cute name.
“The miracle cleaning paste,” as it said on every container, was sold by just two retail chains in Britain.
At a factory near Birmingham, The Pink Stuff line operated for about two hours every month.
“It was a brand with a lot of uses,” said Henrik Pade, a managing director at Star Brands, the company behind the product.
“But nobody used it.”
Persons:
”, Henrik Pade
Organizations:
Star Brands
Locations:
Britain, Birmingham