Read previewAs the 2024 presidential election heats up, some influencers are flocking to party conventions or chiming in about politics on TikTok and Instagram.
And 56% of respondents said they'd unfollowed a creator based on their political views.
In fact, 82% of influencer respondents said they planned to share their political views this election cycle.
AdvertisementThe second reason influencers may be willing to risk losing followers by sharing their political takes online is that they are expected to.
Perhaps that's why 62% of influencers told Izea they plan to address potential backlash from sharing their political views head-on.
Persons:
—, they'd, Izea, influencers, Josh Helfgott
Organizations:
Service, Business, Pew Research, Democratic National Convention