New York CNN —Ketchup and pickles have been a natural combination on a hamburger and hot dogs for decades. Rolling out to grocery store shelves in early 2024, Heinz’s newest flavor of its famous ketchup is called “Pickle Ketchup,” which combines the “tangy and savory flavor” of pickles with the “unmistakable taste” of its ketchup. Heinz’s purple ketchup experiment in 2000 has its own entry in the Museum of Failure. The pickle taste is also subtle enough to combine with others, making it an appealing flavor to experiment with. Through 2027, Kraft Heinz has a goal of bringing in an additional $2 billion in North American retail revenue from innovation.

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Persons: Heinz, Velveeta, Mars Wrigley, ”, Katie Peterson, seltzer, it’s, Kraft Heinz Organizations: New, New York CNN, Heinz Innovation, Kraft Heinz Company, Kraft, North Locations: New York