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Read previewMeta is giving advertisers more generative AI tools. Meta's AI can create full image variations — though advertisers need to feed an image to Meta to create an ad. AdvertisementMeta said that it has started rolling out the generative AI features and they will be available globally to all advertisers by the end of the year. "What we are hearing from advertisers is that these generative AI tools are saving time and resources while increasing productivity," he said. Alvin Bowles, VP of Meta's global business group, said that Meta is working with agencies and brands to educate them on how to use generative AI tools to make their jobs more efficient.
Persons: , Meta, John Hegeman, Hegeman, Max, Alvin Bowles Organizations: Service, Business, Meta
Hegeman tells CNBC, "With painting, the labor shortage hits you right in the face. It was not so much a challenge to sell and book work, but it was always a challenge to do the work. Instead of selling or renting its robots out to construction crews, the startup offers an end-to-end service and maintains control of the entire painting process. PaintJet can use any commercially available paint in its machines, but also makes and sells its own line of paints. Hegeman said the company is also developing capabilities to handle more tasks in construction and maintenance with robotics including pressure washing, caulking and sanding.
Persons: Nick Hegeman, Steve Wasilowski, Sonia Chacko, Hegeman, PaintJet, Ryan Gembala, It's Organizations: Hegeman, CNBC, SRI, Foreman Technologies, Dynamo Ventures Locations: Hendersonville , Tennessee, Nashville, Virginia, Metaprop, New York, Chattanooga, San Francisco
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow this startup uses AI and robots to paint buildingsWith just 20 employees and a fleet of remote-controlled robots, a startup called PaintJet has managed to cover more than 1.5 million square feet of building exteriors and ships in less than three years. The startup, based in Hendersonville, Tennessee, is the brainchild of CEO Nick Hegeman along with cofounders Steve Wasilowski and Sonia Chacko. PaintJet's early customers have included construction companies and real estate developers, and the startup aims to expand rapidly within exterior painting.
Persons: Nick Hegeman, Steve Wasilowski, Sonia Chacko Locations: Hendersonville , Tennessee
Meta's AI tools has helped save its ad business, after Apple rolled out its ATT privacy feature. These AI tools have helped Meta regain the trust of some advertisers after ad performance declined. Knowing it would lose the user signals that made its ads business so lucrative, Meta heavily invested in artificial intelligence. "Meta's advantage in AI is its advantage in training data," said Adam Heimlich, CEO of Chalice Custom Algorithms. "Every advertiser who places a Meta tag on their site or app is contributing to Meta's advantage by contributing data.
Ebb Carbon has found a way to remove carbon from the atmosphere while making the ocean less acidic. Check out the 13-slide pitch deck Ebb Carbon used to nab $20 million in Series A funding. California-based Ebb Carbon, founded in 2021, aims to capture and store carbon dioxide in the ocean while simultaneously tackling ocean acidification. Ebb Carbon has developed an electrochemical process that removes acidity from seawater while enhancing its ability to store carbon dioxide. Ebb CarbonThe alkaline release then helps to balance the pH of seawater locally, Ebb Carbon claims.
Senior Meta ads exec departs amid efficiency drive
  + stars: | 2023-03-22 | by ( Katie Paul | ) www.reuters.com   time to read: +3 min
"I made this decision slowly (over the last 2+ years) and then all of a sudden," he wrote. A Meta spokesperson confirmed Levy's departure and said business messaging would remain a strategic priority and area of investment for the company this year. The business messaging project he heads has been flagged by Zuckerberg for growth potential, although he was replaced last year as overall head of ad and business products. Previously, Levy ran Meta's ads and business products division, now called Monetization. Another ads VP on the sales side, Michelle Klein, also announced this week that she was leaving.
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