Apple just unveiled the iPhone 16 Pro and the iPhone 16 Pro Max, which join the iPhone 16 and iPhone 16 Plus the company announced earlier. Apple's iPhone 16 Pro has a 6.3-inch display, and the Apple 16 Pro Max has a 6.9-inch display, larger than those of previous models, which measured in at 6.1 inches and 6.7 inches, respectively. The new models also have the "thinnest borders on any Apple product," Apple said, calling them "by far our best iPhone displays ever." The company also said the new iPhone 16 Pro Max has "the best iPhone battery life ever" but did not offer additional details. The iPhone 16 Pro starts at $999, and the Pro Max starts at $1,199, Apple said.

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Persons: Max, Apple, Pro Max, — Hayden Organizations: Apple, Apple Intelligence, Pro, preorder