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Instagram is the most used app among US teens, a new Piper Sandler survey found. The analysts found that 87% of teens said they used Instagram at least once a month. AdvertisementTikTok was the second most used social app, with 79% saying they used it monthly compared to 74% a year ago. Snapchat came in third at 71% monthly usage, a decline from fall 2023 when 74% said they used the app monthly. Pinterest (41%), Twitter (30%), and Facebook (30%) rounded out the bottom in terms of monthly usage this fall.
Persons: Instagram, Piper Sandler, TikTok, Snapchat, , Adam Mosseri, Harry Stebbing's 20VC, Piper Sandler's, Meta Organizations: Service, Piper, Twitter, Facebook, Meta, DMs, Snapchat, Big Tech
Instagram is the most used app among US teens, a new Piper Sandler survey found. The analysts found that 87% of teens said they used Instagram at least once a month. AdvertisementTikTok was the second most used social app, with 79% saying they used it monthly compared to 74% a year ago. Pinterest (41%), Twitter (30%), and Facebook (30%) rounded out the bottom in terms of monthly usage this fall. Related storiesBut while Instagram may have won the usage contest among US teens, TikTok was the most liked.
Persons: Instagram, Piper Sandler, TikTok, Snapchat, , Adam Mosseri, Harry Stebbing's 20VC, Piper Sandler's, Meta Organizations: Service, Piper, Twitter, Facebook, Meta, DMs, Snapchat, Big Tech
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